Mooncake and Specialty Bakery Boosts Order Volume by 15x
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1,400%
Increase in Orders
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659%
Increase in Revenue
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118%
Increase in Conversion Rate
About Kee Wah Bakery
Kee Wah Bakery is a heritage brand that specializes in authentic mooncakes, premium bakery gift items, and traditional delicacies. Founded in 1938 in Hong Kong, the company brings over eight decades of experience and craftsmanship, specializing in Traditional Chinese (Hong Kong) pastries and baked goods. Over the years, Kee Wah has grown from a humble neighborhood grocery store into an international bakery brand, steadfastly committed to preserving classic recipes and high-quality ingredients. Their product lines, which range from iconic seasonal mooncakes to delicate bridal pastries and everyday treats, are beloved by generations of customers seeking authentic flavors, cultural connection, and the perfect gift for any special occasion.
Challenge
In the highly competitive Retail & Ecommerce Food & Beverage sector, Kee Wah Bakery needed to significantly drive more seasonal and year-round orders by optimizing their product-focused digital campaigns and improving their overall ad visibility. Their primary objective was clear: drive higher online sales volume while maintaining profitability. The business faced unique challenges due to intense seasonal demand patterns, particularly the spikes during late summer through early fall for the Mid-Autumn Festival, and the crucial Chinese New Year period, which required a flexible and responsive campaign strategy. Furthermore, as an expanding e-commerce business, the delicate act of balancing Return on Ad Spend (ROAS) with aggressive volume growth demanded highly sophisticated, daily campaign management to avoid wasted spend. SmartSites developed a comprehensive, data-driven strategy meticulously tailored to Kee Wah's specific product lines, audience behaviors, and the fast-paced dynamics of the online specialty food market.
How we helped Kee Wah Bakery.
SmartSites increases online sales for mooncake and specialty bakery brands
SmartSites helped Kee Wah Bakery drive more seasonal and year-round orders by optimizing product-focused campaigns and improving ad visibility.
- Structured product-centric ad groups, improving visibility for mooncakes and bakery gift items.
- Enhanced ad messaging to highlight authenticity, tradition, and gifting options.
- Strengthened keyword coverage across branded and non-branded bakery terms.
- Improved product-level visibility through optimized Shopping and category-based targeting.
top rated mooncakes Sample ad. A representative example, not a live ad from the campaign.
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37%
Increase in ROAS
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659%
Increase in Revenue
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79%
Improved Cost Per Order
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1,400%
Increase in Orders
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