121% Increase in Open Rate for Medical Aesthetics Brand

Jamie Anne Aesthetics, founded by licensed esthetician and wellness influencer Jamie Anne McGuire, empowers individuals to take control of their skin and gut health through clean, effective skincare products, personalized consultations, and educational programs. With over 115k Instagram followers, Jamie’s brand merges wellness education with modern beauty solutions. Seeking to elevate their digital presence and re-engage their community, Jamie Anne Aesthetics partnered with SmartSites to migrate their email marketing from Squarespace to Klaviyo, streamline automation, and grow their subscriber base through more strategic list-building efforts.

The Challenge

Before working with SmartSites, Jamie Anne Aesthetics managed their email campaigns through Squarespace, limiting their ability to scale. The brand had only a few list growth integrations and minimal automated flows, resulting in stagnant growth and disengaged subscribers. Their goal was to generate more sign-ups, increase engagement, and improve deliverability metrics while maintaining alignment with the brand’s premium aesthetic and health-focused messaging.

Our Solution

SmartSites migrated Jamie Anne Aesthetics from Squarespace to Klaviyo, seamlessly integrating the brand’s new Shopify website and expanding list growth potential. We designed multiple, high-converting sign-up forms and developed visually modern email templates aligned with Jamie’s refreshed branding. SmartSites also implemented segmentation strategies to target active and high-intent users while executing regular list cleaning and sender reputation improvements to enhance deliverability. These enhancements led to stronger engagement across all metrics, with personalized automation flows and cleaner list management improving campaign consistency and subscriber experience.

Jamie Anne Aesthetics, EMM Beauty featured

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