Fashion Brand Grows Order Volume by 19x
-
1,784%
Increase in Orders
-
120%
Increase in organic conversions
-
1,335%
Increase in Revenue
“Have been using them for a month and have seen a good difference in sales.”
About Ill Currency
Ill Currency is a streetwear brand based in Lititz, Pennsylvania, operating in the Retail & Ecommerce Fashion sector. The company designs t-shirts, hoodies and sweatshirts made to match specific sneaker releases from Jordan, Nike, Adidas Yeezy, New Balance and more, color-matching every design to the exact colorway of the shoe. Printed on heavyweight cotton with graphic-first, culture-rooted designs, their apparel serves sneaker collectors and fans who want an outfit that backs up their kicks.
Challenge
In the highly niche and competitive Retail & Ecommerce Fashion and collectibles market, Ill Currency needed a robust digital strategy to scale their online sales. SmartSites helped them significantly increase purchases by meticulously optimizing their product-focused campaigns and drastically improving search visibility for rare coins and collectible bills. Their primary objective was to aggressively increase qualified lead generation and e-commerce revenue. Facing stiff, unconventional competition from streetwear brands like Sneaker Match Tees and Dope Skill Brand, balancing ROAS with volume growth demanded highly sophisticated campaign management. SmartSites engineered a customized, results-oriented strategy to conquer these challenges.
How we helped Ill Currency.
SmartSites Boosts Online Exposure for Fashion & Streetwear E-Commerce Brands
SmartSites helped illCurrency improve SEO structure through metadata updates and technical enhancements.
- Updated metadata across apparel and accessory pages.
- Resolved crawl and structure issues.
- Improved clarity on collection pages.
- Delivered monthly updates.
Nationwide
Best sneaker tees online
Shirts to match Jordans
Illustrative preview. A representative example, not a live search result.
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117%
Increase in conversions
-
120%
Increase in organic conversions
SmartSites boosts online sales for sneaker-matching streetwear & apparel brands
SmartSites helped IllCurrency increase purchases by optimizing product-focused campaigns and improving visibility for sneaker-matching t-shirts, hoodies, and apparel.
- Built ad groups for sneaker-matching tees, hoodies, and joggers organized by shoe model and colorway.
- Strengthened keyword targeting across Jordan, Yeezy, and Nike apparel and sneaker outfit search terms.
- Enhanced ad messaging emphasizing colorway matching, graphic design quality, and streetwear culture.
- Improved Shopping visibility for top-selling styles tied to new and popular sneaker releases.
Sample ad. A representative example, not a live ad from the campaign.
-
117%
Increase in ROAS
-
1,335%
Increase in Revenue
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46%
Improved Cost Per Order
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1,784%
Increase in Orders
Marketing that brings in more shoppers.
Attract more shoppers, increase leads, and elevate your reputation with a data-driven marketing strategy designed to maximize your ROI.
Schedule a meeting to:
- Define your growth goals, shopper needs, and competitive landscape.
- Uncover opportunities to attract more shoppers and increase conversions.
- Map out a results-driven strategy to elevate your online presence and maximize ROI.
Let’s grow your store together.
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illCurrency
“Have being using them for a month and have seeing a good difference in sales. With seo and marketing”
