About Hobolite North America
Hobolite North America specializes in portable lighting, studio lighting, and creative production tools, photography, videography, and studio lighting, high-demand lighting products. Operating within the Ecommerce sector, they have established a strong reputation for excellence and reliability. Their commitment to quality and customer satisfaction continues to drive their success and industry standing.
Challenge
SmartSites helped Hobolite North America increase purchases by optimizing product-focused campaigns and improving visibility for premium lighting equipment. As an e-commerce business, balancing ROAS with volume growth demanded sophisticated campaign management. By leveraging targeted digital marketing strategies, they were able to overcome industry specific hurdles and achieve their growth objectives. This comprehensive approach ensured long term success and a stronger market presence.
How we helped Hobolite North America.
SmartSites boosts online sales for professional lighting & creative production gear brands
SmartSites helped Hobolite North America increase purchases by optimizing product-focused campaigns and improving visibility for premium lighting equipment.
- Built targeted ad groups for portable lighting, studio lighting, and creative production tools.
- Strengthened keyword targeting across photography, videography, and studio lighting terms.
- Enhanced ad messaging highlighting craftsmanship, portability, and professional performance.
- Improved Shopping visibility for high-demand lighting products.
Sample ad. A representative example, not a live ad from the campaign.
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96% Increase in ROAS
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1,660% Increase in revenue
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78% Improved cost per order
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3,847% Increase in orders
Marketing that brings in more shoppers.
We’ll find where your next shoppers are coming from, and build the plan to bring them in.
On a free call, we’ll:
- Show you which competitors win the shoppers you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.

Let’s grow your store together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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