Google
Clutch
G2CBD & Hemp Brand Drives Conversions by 126%
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126%
Increase in organic conversions
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173%
Increase in placed order rate
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60%
Increase in revenue from SEO
“Greatest SEO company ever”
About Hemp Generation
Hemp Generation is a premium wellness brand and high quality CBD products provider operating actively within the rapidly expanding Retail and Ecommerce Cannabis and CBD industry. The company brings deep botanical expertise and highly specialized holistic solutions to serve health conscious clients seeking natural remedies in this specialized field. They are dedicated to producing pure, lab tested hemp extracts, tinctures, and topicals designed to promote relaxation, pain relief, and overall well being. Their commitment to transparency, sustainable farming practices, and rigorous third party testing has established them as a highly trusted authority among consumers looking for safe and effective plant based alternatives.
Challenge
Before partnering with SmartSites, Hemp Generation faced significant hurdles in their digital marketing efforts due to strict advertising regulations and a large influx of low quality referring domains impacting their site authority. Operating in the Retail and Ecommerce Cannabis and CBD sector, their primary objective was to aggressively grow their online revenue while simultaneously increasing qualified foot traffic to their physical retail locations. They faced stiff competition from large national players including Charlottes Web, CBD MD, 3 Chi, and Bloom Lite Shop. As a growing ecommerce business, perfectly balancing Return on Ad Spend with the necessary volume growth demanded highly sophisticated campaign management, prompting SmartSites to step in with a precision targeted approach built for sustainable, measurable growth.
How we helped Hemp Generation.
SmartSites improves SEO stability for CBD & hemp brands
SmartSites strengthened Hemp Generation’s organic presence by cleaning up technical issues and improving product-page structure.
- Updated metadata across product categories, CBD formulations, and educational pages to better match user search intent.
- Performed audit fixes addressing broken layouts, mobile spacing issues, and blocked resources.
- Conducted backlink health checks and provided cleanup guidance for low-quality referring domains.
- Delivered recurring SEO updates documenting page improvements, indexation fixes, and ranking progress.
Hemp Generation
Best cbd gummies online
Top 10 cbd oil brands
Illustrative preview. A representative example, not a live search result.
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55%
Increase in conversions
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126%
Increase in organic conversions
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60%
Increase in revenue from SEO
SmartSites Boosts Engagement Using Personalized Email Flows
More opens, more clicks, more sales: see how six core Klaviyo flows transformed email marketing an ecommerce brand.
- Personalized Flow Strategy: Built six core automated email flows, from welcome sequences to cart reminders, tailored to the customer journey.
- Brand-Aligned Messaging: Designed campaigns that reflected Hemp Generation’s values of transparency, quality, and customer education.
- Stronger Customer Connections: Enhanced engagement through consistent, targeted communication that nurtures trust and drives repeat sales.
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575%
Increase in click rate
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173%
Increase in placed order rate
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850%
Increase in open rate
Marketing that brings in more shoppers.
We’ll find where your next shoppers are coming from, and build the plan to bring them in.
On a free call, we’ll:
- Show you which competitors win the shoppers you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
Let’s grow your store together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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Louis R
“Greatest SEO company ever”
