Hat Heaven Marketing
Hat Heaven
Established in 1986, Hat Heaven’s approach to designing premium headwear is simple — pursue both new and traditional colorways with an ever-changing array of innovative materials.
The Challenge
Hat Heaven is family owned and operated, with brick-and-mortar stores located in the South Bronx. After not receiving the follow-through they had hoped for from another agency after their new website launched, they came to SmartSites to maintain and improve the SEO and PPC of their ecommerce site. With a highly competitive digital retail market, we set out to increase conversions from organic traffic leads. Soon, Hat Heaven went from seeing 1,000 site visitors a month to over 10,000! The ecommerce does so well, in fact, that this business was able to continue operations and growth through the global pandemic which temporarily shuttered their retail stores.
The Plan
Create a fun, yet SEO-friendly Blog with the help of an editorial calendar
Integrated management of search, shopping, and remarketing campaigns to increase return on ad spend
Run a link building campaign to increase search rankings
Use embedded product links in blog posts to Increase conversions
Implement video marketing to build brand awareness and drive traffic to the site
