Google
Clutch
G2Premium Headwear Brand Increases Revenue by 16x
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1,481%
Increase in sales revenue
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1,372%
Increase in sales transactions
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61%
Increase in conversion rate
“SmartSites is definitely a cut above the rest, and believe me I have gone through my fair share of marketing agencies.”
About Hat Heaven
Established in 1986, Hat Heaven has built a strong reputation in the retail and fashion industry as a provider of high quality hats and caps. Their approach to designing premium headwear is elegantly simple yet highly effective: they aggressively pursue both fresh, new colorways and beloved traditional styles, constantly experimenting with an ever changing array of innovative materials. This dedication to craftsmanship and trendsetting design has allowed them to cultivate a fiercely loyal customer base among headwear enthusiasts and sports fans alike. Over the decades, Hat Heaven has seamlessly blended classic sports apparel aesthetics with modern streetwear trends, positioning themselves as a unique and authoritative voice in the competitive online fashion retail space.
Challenge
Hat Heaven is a proudly family owned and operated business with deep roots and physical brick and mortar stores located in the South Bronx. After experiencing disappointing results and a lack of follow through from a previous marketing agency following a major website launch, they turned to SmartSites to urgently rescue and improve the SEO and PPC performance of their e-commerce platform. Navigating a highly competitive digital retail fashion market, their primary goal was to dramatically increase conversions derived from organic traffic leads. The results were transformative, as Hat Heaven quickly grew its monthly site visitors more than tenfold. Their e-commerce operation became so robust that the business was able to seamlessly continue operations and even achieve growth during the global pandemic, which had temporarily shuttered their physical retail locations. As an e-commerce business, balancing ROAS with volume growth demanded sophisticated campaign management, and SmartSites responded with a multi channel approach calibrated for maximum ROI.
How we helped Hat Heaven.
SmartSites strengthens authority for headwear retailers
SmartSites built organic visibility for Hat Heaven through strategic SEO.
- Hat style guide and fashion trend content
- Brand heritage and designer stories
- Fit guide and sizing information
- Seasonal trend and new collection pages
Nationwide
Best fitted hats online
Top 10 hat brands
Illustrative preview. A representative example, not a live search result.
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1,883%
Increase in organic search traffic
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1,372%
Increase in sales transactions
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698%
Increase in total site traffic
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4,239%
Increase in email traffic
SmartSites drives online sales for headwear retailers
SmartSites helped Hat Heaven achieve measurable results in headwear retailer marketing.
- Style and trend-based keyword targeting
- Brand and product collection segmentation
- Limited edition and exclusive item promotion
- Size guides and fit guarantee messaging
Sample ad. A representative example, not a live ad from the campaign.
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1,481%
Increase in sales revenue
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993%
Increase in social traffic
Marketing that brings in more shoppers.
We’ll find where your next shoppers are coming from, and build the plan to bring them in.
On a free call, we’ll:
- Show you which competitors win the shoppers you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
Let’s grow your store together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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Brian Chun
“SmartSites is definitely a cut above the rest, and believe me I have gone through my fair share of marketing agencies. Ashley and Dylan in particular, my project managers, has made the partnership feel exactly like that: a partnership. They are always available for immediate support and their advice is always spot-on. I have faith in their experience and expertise in web marketing, and they are not afraid to both take my input and at the same time give their own. I really feel like I chose the right agency to entrust my business to. Marketing agencies are a human resource-driven industry, more than any other field. The quality of people behind the name mean a lot. I am lucky to have people like Ashley and Dylan on my side. If you're like me and are running a business in the 21st century, you cannot survive without a good eCommerce store; and every good store needs great marketing. I highly recommend you arm yourself with one of the very best agencies out there and go with SmartSites.”
