Cookware Brand Boosts Conversions by 9x
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813%
Increase in organic conversions
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784%
Increase in conversions
-
34%
Increase in revenue
About Hasu Seizo
Hasu Seizo is a Japanese food manufacturing company producing highly authentic traditional ingredients and premium specialty food products. They proudly serve both high-end food service establishments and discerning retail customers with authentic, high-quality products that bridge traditional Japanese culinary heritage with modern global consumer preferences. By strictly utilizing time-honored production methods and sourcing quality raw ingredients, they ensure that every product delivers an authentic flavor profile. Their extensive and diverse product line includes everything from artisanal sauces to specialized professional-grade culinary tools.
Challenge
SmartSites helped Hasu Seizo significantly improve their online product visibility by thoroughly fixing critical technical SEO issues and comprehensively enhancing their core category content. Their primary objective was to consistently continue their organic growth trajectory and garner them significantly more top search rankings, which would directly result in substantially more site traffic and direct organic e-commerce sales. They faced stiff competition from various prominent players, such as other highly established high-end Japanese knife e-commerce sites. Seasonal demand patterns required a highly flexible campaign strategy, as typical retail sales peak heavily between September and January, with sharp spikes in November and December. As a growing e-commerce business, balancing return on ad spend with overall volume growth demanded highly sophisticated campaign management. SmartSites engineered a highly customized, results-oriented strategy designed to address each of these unique competitive challenges directly.
How we helped Hasu Seizo.
SmartSites expands organic reach for Japanese ingredient & specialty food brands
SmartSites helped Hasu Seizo improve product visibility by fixing technical issues and enhancing category content.
- Updated meta descriptions across traditional ingredient, specialty food, and food service product pages.
- Performed audit-driven fixes addressing crawlability problems, broken layouts, and performance lags.
- Completed backlink health checks and provided link-removal recommendations for harmful domains.
- Delivered monthly SEO reports tracking improvements across product pages and internal linking structures.
Nationwide
Best Japanese knives online
Top 10 Japanese knife brands
Illustrative preview. A representative example, not a live search result.
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784%
Increase in conversions
-
34%
Increase in revenue
-
813%
Increase in organic conversions
Marketing that brings in more shoppers.
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