Beauty Supply Retailer Expands Revenue by 133%
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133%
Increase in revenue
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79%
Increase in orders
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64%
Increase in ROAS
About Hair to Beauty
Hair to Beauty specializes in wigs, hair extensions, cosmetics, beauty accessories, and hair care products. Operating within the beauty supply sector, they have established a strong reputation for excellence and reliability. Their commitment to quality and customer satisfaction continues to drive their success and industry standing.
Challenge
SmartSites helped Hair to Beauty increase purchases by optimizing product-focused campaigns and improving visibility for wigs, extensions, and beauty essentials. Their primary objective was to increase conversions and traffic to their website. As an e-commerce business, balancing ROAS with volume growth demanded sophisticated campaign management. SmartSites developed a data-driven strategy tailored to their specific needs and market dynamics. By leveraging targeted digital marketing strategies, they were able to overcome industry specific hurdles and achieve their growth objectives. This comprehensive approach ensured long term success and a stronger market presence.
How we helped Hair to Beauty.
SmartSites boosts online sales for beauty supply & hair care retailers
SmartSites helped Hair to Beauty increase purchases by optimizing product-focused campaigns and improving visibility for wigs, extensions, and beauty essentials.
- Built ad groups for wigs, hair extensions, cosmetics, and beauty accessories.
- Strengthened keyword targeting across beauty supply and hair care search terms.
- Enhanced ad messaging highlighting style variety, quality, and affordability.
- Improved Shopping visibility for best-selling beauty products.
top rated wigs & hair extensions Sample ad. A representative example, not a live ad from the campaign.
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64%
Increase in ROAS
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133%
Increase in revenue
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79%
Increase in orders
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25%
Increase in conversion rate
Marketing that brings in more shoppers.
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- Show you which competitors win the shoppers you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
Let’s grow your store together.
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David
“I highly recommend working with Stephanie. As our PPC analyst at SmartSites, she created efficient and effective campaigns that have enhanced our engagement. She is very responsive and understanding.”
