About Fresh Valley Market
Fresh Valley Market is an independent, fresh-focused grocery store on Grafton Road in Carleton, Michigan. It carries produce, meat and seafood, deli, bakery and pantry staples, plus beer, wine and spirits, custom catering trays and in-store MoneyGram, check cashing and money orders. Shoppers can also order for delivery or curbside pickup through DoorDash and Instacart.
Challenge
Fresh Valley Market needed a website before its doors opened, with a modern, fresh design that would build awareness in the community. The owners wanted online ordering through the DoorDash and Instacart partners they had already chosen, and they wanted sales, promotions and rewards front and center.
How we helped Fresh Valley Market.
SmartSites builds an order-ready website for a grocery store
A custom WordPress site for Fresh Valley Market, a new independent grocery store in Carleton, Michigan, that sends shoppers to delivery, weekly ads, rewards and catering from day one.
- Design & UX: Bright produce photography, generous white space and the brand's green and orange frame a homepage grid that walks shoppers through every department and service.
- Platform & functionality: The WordPress build includes dedicated pages for weekly ads, the rewards program, catering trays and in-store money services such as MoneyGram and check cashing.
- Conversion flow: The header, hero and a dedicated Online Ordering page send shoppers straight to Fresh Valley's DoorDash and Instacart storefronts for same-day delivery or curbside pickup.

Marketing that brings in more shoppers.
Attract more shoppers, increase leads, and elevate your reputation with a data-driven marketing strategy designed to maximize your ROI.
Schedule a meeting to:
- Define your growth goals, shopper needs, and competitive landscape.
- Uncover opportunities to attract more shoppers and increase conversions.
- Map out a results-driven strategy to elevate your online presence and maximize ROI.

Let’s grow your store together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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