Eyewear Shop Lifts Conversions by 24x
-
2,267%
Increase in conversions
-
1,087%
Increase in revenue
-
774%
Increase in orders
About Frame Fiesta
Frame Fiesta is a prescription eyewear and optical shop in Dallas, Georgia, specializing in quality, style and customer service. They deliver value to their customers through quality eyewear and dedicated care, backed by more than 35 years of experience and a licensed optometrist. In the Retail and Ecommerce Fashion industry, Frame Fiesta provides essential optical solutions combined with modern designs, ensuring clients receive both clear vision and fashionable frames.
Challenge
SmartSites helped Frame Fiesta increase purchases by optimizing product-focused campaigns and improving visibility for prescription eyewear and frames. Their primary objective was to generate their first online sales. Demand peaks after Thanksgiving, with December and January as the busiest months, which required a flexible campaign strategy. As an e-commerce business, balancing ROAS with volume growth demanded sophisticated campaign management. Working closely with the team, SmartSites set clear benchmarks and launched a focused initiative tailored to the Retail and Ecommerce Fashion market.
How we helped Frame Fiesta.
SmartSites improves discoverability for prescription eyewear & optical retailers
SmartSites helped Frame Fiesta bring in more eyewear inquiries by strengthening content clarity and addressing technical gaps.
- Updated metadata for eyewear collections, frame styles, and product categories.
- Performed audit-driven fixes addressing layout problems, crawl issues, and UI inconsistencies.
- Improved category hierarchy and on-page formatting for product pages.
- Delivered monthly SEO updates summarizing enhancements.
Frame Fiesta
Best optical stores near me
Affordable prescription glasses
Illustrative preview. A representative example, not a live search result.
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2,267%
Increase in conversions
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31%
Increase in organic site traffic
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600%
Increase in organic conversions
SmartSites boosts online orders for prescription eyewear & optical retailers
SmartSites helped Frame Fiesta increase purchases by optimizing product-focused campaigns and improving visibility for prescription eyewear and frames.
- Built ad groups for prescription glasses, designer frames, and eyewear collections.
- Strengthened keyword targeting across eyeglasses, frames, and optical shopping terms.
- Enhanced ad messaging emphasizing style, quality, and customer care.
- Improved reach among shoppers ordering prescription eyewear online.
Sample ad. A representative example, not a live ad from the campaign.
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1,087%
Increase in revenue
-
37%
Improved cost per order
-
774%
Increase in orders
Marketing that brings in more shoppers.
We’ll find where your next shoppers are coming from, and build the plan to bring them in.
On a free call, we’ll:
- Show you which competitors win the shoppers you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
Let’s grow your store together.
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