Cannabis & CBD Brand Quintuples Clicks
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900%
Increase in Open Rate
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416%
Increase in Clicks
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157%
Increase in Click Rate
“SmartSites listened and really got to know us and our target customer. Our audience and clients have grown substantially!”
Formula30AAbout Formula30A
Formula30A produces premium, all-natural full-spectrum hemp extracts, including highly effective CBD and CBG oils, specifically formulated for healthcare providers and their patients. Operating in the Retail and Ecommerce Cannabis and CBD sector, they prioritize purity, quality, and clinical effectiveness, utilizing patent-protected, water-based manufacturing processes and rigorous multistage third-party lab testing. Founded in 2018, they are widely known for being full spectrum, non-GMO, USA Grown, Kosher, Organic, and exclusively available through licensed medical providers.
Challenge
Despite offering strong, clinically backed products and services, Formula30A was simply not seeing that high quality accurately reflected in their overall online performance and revenue. Their primary objective was to significantly increase high-quality B2B lead generation within the complex Cannabis and CBD industry. Unclear seasonal demand patterns required a highly flexible and adaptive campaign strategy. As a specialized e-commerce business, balancing Return on Ad Spend with rapid volume growth demanded highly sophisticated campaign management. SmartSites responded with a powerful, multi-channel approach perfectly calibrated for maximum ROI.
How we helped Formula30A.
SmartSites Improves Click Rates Using Stronger Email CTAs
Winning back lost customers: how an ecommerce brand used optimized email flows to strengthen relationships and increase sales.
- Targeted Email Strategy: Built automated flows and monthly campaigns tailored to healthcare providers and patients to strengthen relationships.
- Optimized Content Approach: Crafted informative, conversion-focused emails highlighting the unique benefits of premium hemp products.
- Consistent Customer Engagement: Implemented ongoing communication that nurtures trust and loyalty within the medical community.
-
416%
Increase in Clicks
-
900%
Increase in Open Rate
-
157%
Increase in Click Rate
Marketing that brings in more shoppers.
Attract more shoppers, increase leads, and elevate your reputation with a data-driven marketing strategy designed to maximize your ROI.
Schedule a meeting to:
- Define your growth goals, shopper needs, and competitive landscape.
- Uncover opportunities to attract more shoppers and increase conversions.
- Map out a results-driven strategy to elevate your online presence and maximize ROI.
Let’s grow your store together.
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Diane Ramsey“Working with SmartSites has been a great experience for our company. Our industry model is different than most and takes a while to understand. SmartSites listened and really got to know us and our target customer. They have worked diligently with our team to get the right message out to potential clients about our products and the services we offer. Through their hearing, learning and understanding our brand our audience and clients have grown substantially!”
