Google
Clutch
G2Designer Fashion E-Commerce Retailer Quadruples Revenue
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382%
Increase in ROAS
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314%
Increase in revenue
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59%
Increase in conversion rate
About ForeverLux
ForeverLux is an online retailer dedicated to providing its customers with a unique and seamless online shopping experience. They specialize in offering a large selection of 100% original, authentic designer fragrance brands at highly discounted prices. By focusing on customer satisfaction and carefully sourcing products, they have built a loyal following of savvy shoppers looking for premium cosmetics and perfumes without the premium price tag. Their extensive catalog features everything from classic signature scents to the latest new releases, ensuring that every customer can find their perfect match while enjoying significant savings and reliable, fast shipping straight to their door.
Challenge
ForeverLux.com operates on the BigCommerce platform, which introduced certain technical complexities and made specific development tasks significantly more challenging. Furthermore, ForeverLux competes in an ultra competitive online cosmetic market that is largely dominated by big name corporate retailers. This immense competition made it nearly impossible for them to organically rank for high volume search terms. As an expanding e-commerce business, the delicate balancing act of maximizing Return on Ad Spend while simultaneously driving aggressive volume growth demanded sophisticated, daily campaign management. SmartSites brought deep industry knowledge and a strict performance first methodology to the engagement to help them carve out profitable market share.
How we helped ForeverLux.
SmartSites strengthens authority for online retailers
SmartSites built organic visibility for ForeverLux through strategic SEO.
- Product comparison and buying guides
- Trend and style inspiration content
- Customer review and rating aggregation
- New product launch and collection pages
Nationwide
Best discount perfume online
Top 10 designer perfume brands
Illustrative preview. A representative example, not a live search result.
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94%
Increase in total site traffic
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59%
Increase in organic search traffic
SmartSites drives more e-commerce sales for fragrance & beauty retailers
SmartSites helped ForeverLux increase fragrance purchases by optimizing Shopping campaigns and improving visibility for designer scent searches.
- Built brand- and category-specific ad groups for perfumes, colognes, and gift sets.
- Strengthened keyword targeting around designer fragrance and discount-scent terms.
- Enhanced ad messaging promoting authenticity, savings, and fast shipping.
- Improved SKU-level visibility through optimized Shopping product structures.
Sample ad. A representative example, not a live ad from the campaign.
-
382%
Increase in ROAS
-
314%
Increase in revenue
-
59%
Increase in conversion rate
Marketing that brings in more shoppers.
We’ll find where your next shoppers are coming from, and build the plan to bring them in.
On a free call, we’ll:
- Show you which competitors win the shoppers you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
Let’s grow your store together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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