Google
Clutch
G2Propane Product Manufacturer Increases Conversions by 27x
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2,562%
Increase in conversions
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275%
Increase in conversion rate
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1,333%
Increase in revenue from SEO
About Flame King Products
Flame King Products manufactures premium propane accessories and advanced heating equipment specifically designed for both residential and demanding commercial applications. Widely known for their highly reliable and durable products, they proudly serve diverse customers across North America who depend on efficient heating and safe fuel delivery solutions. By continuously innovating their product lines and adhering to the strictest safety standards, they provide peace of mind for all outdoor and industrial heating needs. Their extensive catalog includes everything from specialized propane tanks to high-performance specialized industrial torches.
Challenge
SmartSites helped Flame King Products significantly increase their online product discovery by meticulously strengthening their overall catalog structure and thoroughly addressing underlying technical SEO barriers. Their primary objective was to dramatically increase lead generation and boost direct e-commerce sales across their extensive product lines. As a high-volume e-commerce business, effectively balancing return on ad spend with aggressive overall volume growth demanded highly sophisticated and continuous campaign management. SmartSites developed a highly customized, data-driven strategy tailored specifically to their unique manufacturing needs and dynamic market conditions.
How we helped Flame King Products.
SmartSites enhances organic performance for propane tank & outdoor equipment brands
SmartSites helped Flame King Products increase product discovery by strengthening catalog structure and addressing technical SEO barriers.
- Updated metadata across propane tanks, accessories, outdoor equipment, and product-detail pages.
- Performed audit fixes resolving crawl issues, content-display errors, and mobile layout inconsistencies.
- Completed backlink audits to identify risky domains and recommend cleanup actions.
- Delivered SEO updates summarizing catalog refinements, audit corrections, and ranking movement.
Nationwide
Best propane tanks online
Top 10 propane tank brands
Illustrative preview. A representative example, not a live search result.
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380%
Increase in site traffic
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2,562%
Increase in conversions
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597%
Increase in revenue
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796%
Increase in organic site traffic
SmartSites Boosts Conversions With Advanced Email Segmentation
From inactive to engaged: how SmartSites reignited Flame King's email performance with better segmentation, automation, and design.
- Audience Reactivation Strategy: Overhauled Klaviyo segmentation to re-engage inactive subscribers and deliver more personalized campaigns.
- Optimized Lead Capture: Replaced a single sign-up form with multiple high-converting forms to accelerate list growth and engagement.
- Automated Flow Architecture: Launched abandoned cart, welcome, and reorder flows to recover lost sales and drive consistent revenue.
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275%
Increase in conversion rate
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184%
Increase in placed order rate
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80%
Increase in flow revenue
Marketing that brings in more shoppers.
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- Show you which competitors win the shoppers you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
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