275% Increase in Conversion Rate for Consumer Goods Brand

Flame King is a leading manufacturer of propane tanks and propane accessories, serving customers across the U.S. with products ranging from 1 lb. cylinders to 420 lb. tanks, as well as heaters, stoves, torches, fittings, and adapters. With a strong DTC offering, Flame King turned to SmartSites to help grow revenue, re-engage inactive customers, and scale its email marketing efforts. Through a robust email marketing strategy, SmartSites helped Flame King reach new audiences and drive significantly more conversions across channels.

The Challenge

While Flame King had a quality product line and a solid customer base, its marketing systems were underperforming. The brand had a large list of inactive email subscribers, minimal segmentation, and limited automation. Their email program was also hindered by a single sign-up form, missed flow opportunities, and poor engagement rates due to lack of personalization and targeting.

Our Solution

SmartSites created a multi-pronged growth plan focused on increasing reach, reactivating users, and optimizing conversions. On the email side, we overhauled Flame King’s Klaviyo account by introducing new segmentation strategies, creating multiple high-performing sign-up forms, and launching automated flows to recover abandoned carts, welcome new subscribers, and drive reorders. We also redesigned their email templates to align with the brand’s look and feel, improving open and click rates.

Comprehensive Strategy and Expertise for
Enhanced Client Success

Submit a Form!

Fill out your details on our website and a team member will reach out to you shortly

In-Depth Email Audit

One of our certified team members will go through an in depth audit of your current email marketing strategy and send you a full, detailed report of the findings.