About Fit & Go Pets

Fit & Go Pets is a Miami-based full-service pet care company offering dog boarding, daycare, grooming, transportation, and wellness services. Founded in 2016 as a mother-daughter duo running field trips to dog parks, the company has grown into a team of nearly 20 caretakers serving more than 3,500 dog families across South Florida. Their #DOGOBSESSED approach centers on personalized, attentive care, with co-founder Mayrena, affectionately known as Abuela, welcoming dogs into "Abuela's House" while their owners are away. Their facilities feature kennel-free open play, safe indoor and outdoor play areas, pool and water adventures, cozy boarding suites, and daily personalized photos and videos for owners. They are also deeply involved in the rescue community through their Rescue Stories program, which connects rescue organizations, adoptive families, and pet advocates to support rescue dogs across South Florida.

Challenge

SmartSites helped Fit & Go Pets attract more pet parents by optimizing service-focused campaigns and improving visibility for daycare, boarding, and training services. Their primary objective was to increase lead generation. By leveraging targeted digital marketing strategies, they were able to overcome industry specific hurdles and achieve their growth objectives. This comprehensive approach ensured long term success and a stronger market presence.

How we helped Fit & Go Pets.

PPC

SmartSites increases bookings for dog daycare & pet wellness service providers

SmartSites helped Fit & Go Pets attract more pet parents by optimizing service-focused campaigns and improving visibility for daycare, boarding, and training services.

  • Built ad groups for dog daycare, training, grooming, and boarding programs.
  • Strengthened keyword targeting across pet care, dog services, and local daycare searches.
  • Enhanced ad messaging emphasizing safety, enrichment, and trusted care.
  • Improved reach among pet owners seeking reliable and active daycare solutions.

Sample ad. A representative example, not a live ad from the campaign.

  • 68% Improved cost per lead
  • 185% Increase in leads
  • 149% Increase in conversion rate
  • 4% Increase in CTR
These efforts helped Fit & Go Pets increase daycare and boarding reservations.

Marketing that brings in more shoppers.

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  • Show you which competitors win the shoppers you want, and why.
  • Find the quickest wins in search, ads and your website.
  • Give you a plan, a budget and the results to expect.
  • The Manifest Top Retail PPC Company
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  • Inc. 5000 honoree, 10 years
Richard Yenicag Anita Kostadinov Matthew Prepis

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