About Fish & Coral Store
Fish & Coral Store is a retailer in the Retail and Ecommerce Pet Shops industry, specializing in a vast selection of live coral, exotic saltwater fish, premium tank supplies, and essential reef keeping equipment. They cater to both novice aquarium enthusiasts and experienced reef keepers, offering top selling coral and fish selections carefully sourced for health and vibrancy. Their comprehensive inventory and deep expertise make them a trusted resource for anyone looking to build or maintain a thriving marine aquarium ecosystem.
Challenge
Operating in the specialized Retail and Ecommerce Pet Shops market, Fish & Coral Store wanted to significantly increase their lead generation and drive higher online sales volume. They needed to acquire more customers efficiently in a highly competitive digital market dominated by both large pet supply chains and niche marine retailers. As an e-commerce business, the delicate act of balancing Return on Ad Spend with the need for aggressive volume growth demanded highly sophisticated campaign management. Generating qualified leads and conversions at an efficient cost was essential to sustaining their business expansion. SmartSites built a customized, product focused campaign to turn these obstacles into major growth opportunities.
How we helped Fish & Coral Store.
SmartSites boosts online sales for aquarium supply, coral & reef hobby retailers
SmartSites helped Fish & Coral Store increase purchases by optimizing product-focused campaigns and improving visibility for aquarium livestock and supplies.
- Built ad groups for live coral, saltwater fish, tank supplies, and reef essentials.
- Strengthened keyword targeting across aquarium, coral, and reef-keeping terms.
- Enhanced ad messaging emphasizing quality, health, and expert livestock handling.
- Improved Shopping visibility for popular coral and fish selections.
Sample ad. A representative example, not a live ad from the campaign.
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1,472% Increase in ROAS
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1,302% Increase in revenue
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79% Improved cost per order
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259% Increase in conversion rate
Marketing that brings in more shoppers.
We’ll find where your next shoppers are coming from, and build the plan to bring them in.
On a free call, we’ll:
- Show you which competitors win the shoppers you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.

Let’s grow your store together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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