Google
Clutch
G23D Printing Filament Brand Lifts Conversions by 24x
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2,326%
Increase in conversions
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885%
Increase in flow revenue
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197%
Increase in revenue
“Our company has only been using SmartSites for a few months but we are already very impressed with their work ethic and passion.”
About Filamatrix
Filamatrix is an innovative manufacturer operating in the Retail and Ecommerce Electronics sector, specializing in the production of premium 3D printer filament. Founded in 2014, the company has built over a decade of deep technical expertise, particularly in high performance PLA and Nylon products. They are widely recognized for their commitment to domestic manufacturing, proudly producing their materials in the USA. Their products are known for maintaining high tolerances, offering extensive customization options, and delivering industrial grade reliability that meets the exacting standards of both hobbyists and professional engineers.
Challenge
In the highly technical Retail and Ecommerce Electronics market, Filamatrix needed to attract more specialized buyers by optimizing their product focused digital campaigns and significantly improving search visibility for their premium 3D printing materials. Their primary objective was to increase high quality lead generation and drive substantial e-commerce sales volume. As a growing e-commerce business dealing with highly specific technical products, perfectly balancing Return on Ad Spend with aggressive volume growth demanded highly sophisticated, granular campaign management. They needed to effectively target both enthusiastic hobbyists and high volume industrial buyers. SmartSites crafted a comprehensive, multi channel plan to tackle each of these complex challenges head on and drive measurable growth.
How we helped Filamatrix.
SmartSites increases organic reach for advanced materials & 3D printing suppliers
SmartSites helped Filamatrix attract more qualified buyers by improving technical performance and strengthening product-focused content.
- Fixed crawlability issues uncovered in audit reports, addressing layout blockers and navigation inconsistencies.
- Updated page titles and metadata for filament categories and product-specific pages.
- Improved internal linking among materials, applications, and industry-use pages.
- Delivered monthly SEO updates summarizing structural fixes and visibility improvements.
Nationwide
Best 3d printer filament online
Top 10 filament brands
Illustrative preview. A representative example, not a live search result.
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52%
Increase in site traffic
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31%
Increase in revenue
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2,171%
Increase in organic site traffic
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57%
Increase in revenue from SEO
SmartSites boosts online sales for 3D printing filament & additive manufacturing supply brands
SmartSites helped Filamatrix attract more buyers by optimizing product-focused campaigns and improving visibility for specialty 3D printing materials.
- Built ad groups for filament types, engineering-grade materials, and specialty polymers.
- Strengthened keyword targeting across 3D printing, filament, and additive manufacturing terms.
- Enhanced ad messaging emphasizing strength, performance, and material precision.
- Improved reach among hobbyists, engineers, and manufacturers.
Sample ad. A representative example, not a live ad from the campaign.
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54%
Increase in ROAS
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47%
Improved cost per order
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161%
Increase in orders
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110%
Increase in conversion rate
SmartSites Drives Revenue Growth With Lifecycle Email Strategy
Underperforming flows and list growth plateaus stalled Filamatrix's potential. How SmartSites rebuilt their email strategy to boost revenue.
- Full Email Rebuild: Restructured lists, segments, and automation flows from the ground up to establish a reliable lifecycle marketing system.
- Automated Revenue Drivers: Launched welcome, abandoned cart, and post-purchase flows to convert and retain customers at every stage.
- Strategic Campaign Planning: Developed a customized email planner to establish consistent cadence and targeted content strategy.
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885%
Increase in flow revenue
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52%
Increase in placed order rate
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88%
Increase in Klaviyo attributed revenue
SmartSites Builds Filamatrix’s Social Media Presence and Engages the 3D Printing Community
SmartSites partnered with Filamatrix, a specialty 3D printing filament brand, to expand its social media presence and connect with hobbyists and professionals in the industry. By combining promotional posts with creative and community-driven content, we helped Filamatrix strengthen its role in a highly engaged niche market.
- Creative Content Mix: Shared promos, product highlights, memes, and blog content through reels, carousels, and static posts.
- Community Interaction: Replied to comments, engaged with followers, and managed page activity to build authentic relationships.
- Targeted Niche Outreach: Reached 3D printing enthusiasts through campaigns across Instagram, Facebook, TikTok, and YouTube, amplified with hashtags like #3DPrinting, #3DDesign, and #ColorfulPrints.
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9,422%
Increase in link clicks
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52,037%
Increase in content interactions
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11,541%
Increase in profile visits
Marketing that brings in more shoppers.
We’ll find where your next shoppers are coming from, and build the plan to bring them in.
On a free call, we’ll:
- Show you which competitors win the shoppers you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
Let’s grow your store together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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Spencer Ammen
“Our company has only been using SmartSites for a few months but we are already very impressed with their work ethic and passion. Ash and Caleb, in particular, have been very responsive and helpful.”
