885% Surge in Automated Email Revenue for Specialty Filament Manufacturer

Before working with SmartSites, Filamatrix had no active flows, no functional sign-up forms, and limited campaign activity. Their Klaviyo account was disorganized and underutilized—missing critical automation like welcome flows, post-purchase engagement, and abandoned cart recovery. As performance continued to decline year over year, the brand needed a strategic overhaul to re-engage subscribers, drive conversions, and begin generating consistent email revenue.

SmartSites rebuilt Filamatrix’s email marketing program from the ground up. We audited and restructured their lists and segments, guided a full round of list cleaning, and implemented new high-converting sign-up forms to support sustainable growth. Using Klaviyo, we launched a complete lifecycle marketing system with automated flows for welcome, abandoned cart, and post-purchase engagement. We also delivered a customized email campaign planner to establish a reliable cadence and content strategy. These updates delivered both immediate and lasting impact for Filamatrix, driving stronger engagement and significantly higher revenue throughout the customer lifecycle. The brand saw a 52 percent increase in placed order rate, an 885 percent surge in flow revenue, and an 88 percent jump in Klaviyo-attributed revenue. Cross-sells rose by 128 percent as more customers discovered and purchased complementary products through improved segmentation and automation.