Power Tool Manufacturer Grows PPC Orders by 59%
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59%
Increase in Orders
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488%
Increase in conversions from TikTok Ads
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93%
Increase in revenue from Microsoft Ads
“I have been working closely with SmartSites for over a year now and I have had an excellent experience!”
About Evolution Power Tools
Evolution Power Tools is a power tool manufacturer headquartered in Sheffield, England, and a market leader in cutting tools for the steel and fabrication industry. The company pioneered tungsten carbide tipped (TCT) saw technology and multi-material blades that cut wood, aluminum, and steel with the same blade, found in its RAGE, FURY, and EVOMAX product lines. Its range includes chop, circular, table, miter, and concrete saws, magnetic drills, cordless tools, and the EVO-SYSTEM interchangeable engine platform. Evolution has served the US market for a decade through offices and distribution covering North America and Canada, and its official online store offers free 1-2 day delivery, a 45-day satisfaction guarantee, warranty and repair support, and an EVO Points loyalty program.
Challenge
Evolution Power Tools had launched direct-to-consumer sales in the US only a year earlier and had aggressive growth targets of 20% per year against competitors like DeWalt and Milwaukee. Its Google Ads were managed by an agency in the UK, Facebook ads were run separately, and the company wanted to consolidate everything with one agency for a more streamlined approach. Blades, a recurring purchase, were the most important product to sell, alongside higher-ticket saws with an average order value of $320 to $350. SmartSites set out to audit the existing accounts, bring paid search, Shopping, and social under one strategy, and grow orders and revenue while holding a strong return on ad spend.
How we helped Evolution Power Tools.
SmartSites grows direct-to-consumer sales for power tool manufacturers
SmartSites helped Evolution Power Tools sell more saws, blades, and cordless tools to steel workers, fabricators, and contractors across the US and Canada.
- Table Saw Budget Scaling: Raised budgets on table saw campaigns to prevent early depletion and keep the top product visible through peak demand.
- Feed & Merchant Center Fixes: Repaired the product feed after a Merchant Center API change and retested campaigns with multiple asset groups.
- Cross-Border Campaigns: Managed separate US and Canada campaigns, shifting budget toward the market delivering the stronger return.
- Channel Expansion: Added Bing Ads tracking, competitor targeting, and creative testing on Meta and TikTok, with the new blue cordless line marketed around its lifetime battery warranty.
top rated metal cutting saws & blades Sample ad. A representative example, not a live ad from the campaign.
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59%
Increase in Orders
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34%
Increase in Revenue
-
34%
Increase in Paid Clicks
-
488%
Increase in conversions from TikTok Ads
-
46%
Improved cost per conversion on TikTok Ads
-
421%
Increase in TikTok Ads impressions
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39%
Improved TikTok Ads CPM
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69%
Increase in conversions from Microsoft Ads
-
36%
Improved cost per conversion on Microsoft Ads
-
80%
Increase in Microsoft Ads ROAS
-
93%
Increase in revenue from Microsoft Ads
Marketing that brings in more shoppers.
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- Define your growth goals, shopper needs, and competitive landscape.
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Stewart Arp
“I have been working closely with SmartSites for over a year now and I have had an excellent experience! Both Anthony and Stephanie feel like members of our internal team, and are very knowledgable, professional, and responsive to all of our worries and concerns. If you are a small business looking to scale your digital landscape, I highly recommend working with them!”
Victor Garcia“Very simple. We came to SmartSites because of the reviews and fair prices, but we stayed because of the amazing results we have seen since the first month. Anthony and Stephanie have been amazing. Highly recommended!”
