Wig & Hairpiece Brand Lifts Conversions by 9x
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833%
Increase in organic conversions
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162%
Increase in ROAS
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497%
Increase in conversions
About Estetica Designs
Estetica Designs is a wigs provider. Founded in 1979, the company brings 47 years of industry expertise and a commitment to client success. Positioned in the Retail and Ecommerce Cosmetic industry, they design and distribute premium quality wigs and hairpieces. Their innovative cap constructions and natural looking styles offer clients comfortable, fashionable solutions for hair loss or aesthetic enhancement, establishing their brand in the alternative hair market.
Challenge
SmartSites helped Estetica Designs increase purchases by optimizing Shopping campaigns and improving visibility for wig and hairpiece collections. Their primary objective was to drive higher sales volume. They faced stiff competition from players including Jon Renau, Ellen Wille, HairUWear, Raquel Welch, and BelleTress. As an e-commerce business, balancing ROAS with volume growth demanded sophisticated campaign management. SmartSites built a customized campaign to turn these obstacles into growth opportunities within the Retail and Ecommerce Cosmetic sector.
How we helped Estetica Designs.
SmartSites strengthens organic visibility for wig & hairpiece manufacturers
SmartSites helped Estetica Designs attract more hairpiece and wig shoppers by improving product-page clarity and stabilizing technical performance.
- Updated metadata for wig styles, collections, and accessory pages using hair-fashion keyword research.
- Performed audit fixes addressing crawlability, structure issues, product template inconsistencies, and image optimization gaps.
- Improved category-page organization and internal linking for better product discovery.
- Delivered monthly SEO updates summarizing technical fixes and catalog refinements.
Nationwide
Best wigs online
Top 10 wig brands
Illustrative preview. A representative example, not a live search result.
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22%
Increase in site traffic
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497%
Increase in conversions
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833%
Increase in organic conversions
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12x
Increase in ChatGPT traffic
SmartSites boosts online sales for wig, hairpiece & beauty accessory brands
SmartSites helped Estetica Designs increase purchases by optimizing Shopping campaigns and improving visibility for wig and hairpiece collections.
- Built ad groups for wigs, toppers, extensions, and specialty hair solutions.
- Strengthened keyword targeting across hair replacement and beauty product terms.
- Enhanced ad messaging emphasizing style, comfort, and natural appearance.
- Improved Shopping visibility for top-selling collections.
Sample ad. A representative example, not a live ad from the campaign.
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162%
Increase in ROAS
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31%
Increase in Revenue
Marketing that brings in more shoppers.
Attract more shoppers, increase leads, and elevate your reputation with a data-driven marketing strategy designed to maximize your ROI.
Schedule a meeting to:
- Define your growth goals, shopper needs, and competitive landscape.
- Uncover opportunities to attract more shoppers and increase conversions.
- Map out a results-driven strategy to elevate your online presence and maximize ROI.
Let’s grow your store together.
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