Women's Jewelry Brand Expands Revenue by 15x
-
1,390%
Increase in revenue
-
21%
Increase in site traffic
-
21%
Increase in organic site traffic
About Ellie Vail Jewelry
Founded in 2014, Ellie Vail Jewelry has built over a decade of expertise in the retail and ecommerce fashion sector. The brand is known for pioneering water-resistant, hypoallergenic stainless steel jewelry designed for the modern, active woman. By blending everyday durability with contemporary aesthetics, they offer a versatile collection of necklaces, rings, and bracelets that resist tarnishing. Their commitment to high-quality, accessible luxury has solidified their reputation among consumers seeking stylish accessories that withstand daily wear.
Challenge
SmartSites helped Ellie Vail Jewelry grow product discovery by strengthening category clarity and resolving critical technical issues. Their primary objective was to increase conversions by ranking for more targeted keywords and capturing more organic search real estate. As an e-commerce business in the highly visual jewelry market, balancing return on ad spend with volume growth demanded sophisticated campaign management. SmartSites responded with a multi-channel approach calibrated for maximum ROI, optimizing the site architecture to effectively showcase their unique water-resistant collections to a broader audience.
How we helped Ellie Vail Jewelry.
SmartSites improves organic visibility for women’s jewelry & accessories brands
SmartSites helped Ellie Vail Jewelry grow product discovery by strengthening category clarity and resolving technical issues.
- Updated meta descriptions across product, collection, and accessory pages.
- Performed audit fixes correcting crawlability, mobile layout inconsistencies, and content-display issues.
- Conducted recurring backlink reviews and provided offsite authority-building support.
- Delivered detailed monthly SEO updates documenting catalog improvements and ranking performance.
Nationwide
Best waterproof jewelry online
Top waterproof jewelry brands
Illustrative preview. A representative example, not a live search result.
-
21%
Increase in site traffic
-
1,390%
Increase in revenue
-
21%
Increase in organic site traffic
Marketing that brings in more shoppers.
We’ll find where your next shoppers are coming from, and build the plan to bring them in.
On a free call, we’ll:
- Show you which competitors win the shoppers you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
Let’s grow your store together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
"*" indicates required fields
We reply within one business day.
