900% Increase in Open Rate for Tile & Stone Company

Elit Tile faced the challenge of converting traffic into meaningful revenue across organic and paid channels, while also catching subscribers’ attention in a crowded inbox. Their marketing lacked alignment between SEO and PPC, and email engagement remained low. Without cohesive tracking and optimized campaigns, they struggled to maximize ROI from their channels. The goal was to dramatically increase organic performance, paid sessions, and email conversion metrics to fuel sustainable, measurable growth.

SmartSites increased Elit Tile’s email engagement by 200% by creating flows and email campaigns from scratch that drove strong conversions and higher engagement. We designed new on-brand templates that were on-brand, modern and highly engaging. To support these results, we improved segmentation to better target active customers and developed a content calendar focused on promotions, educational content, and product highlights. The new email flows welcomed visitors, educated them, and converted subscribers more effectively, leading to better customer connections and increased revenue