Indoor Plant Shop Lifts Conversions by 21x
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1,985%
Increase in organic conversions
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1,983%
Increase in orders
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1,064%
Increase in conversions
“We couldn't be happier with SmartSites as part of our marketing team! We've already seen remarkable results.”
About Ed's Plant Shop
Ed's Plant Shop is a Brooklyn-based houseplant retailer offering far more than just plants. Their catalog spans exotic philodendron varieties, common houseplants, premium watering cans, pots, soils, and accessories designed to support customers throughout their entire plant journey. Founded in 2020, the company brings several years of curated expertise to the home and garden market, with a mission to get houseplants into as many homes as possible. They offer local plant delivery in Brooklyn, in-store pickup at their studio, and nationwide shipping, and they have built a strong reputation for hard-to-find varieties, high-quality products, and attentive customer service that helps both new and experienced plant owners thrive.
Challenge
SmartSites helped Ed's Plant Shop increase purchases by optimizing product-focused campaigns and improving visibility for houseplants and plant decor. Their primary objective was to increase lead generation. Demand used to peak in spring and summer but has stayed busy year-round in recent years, and in winter the shop raises shipping prices to cover winter packaging and heat packs while facing less competition, which required a flexible campaign strategy. As an e-commerce business, balancing ROAS with volume growth demanded sophisticated campaign management. Accurate plant care information, no international shipping, and heat packs for live winter shipments added further complexity. SmartSites crafted a comprehensive plan to tackle each of these challenges head on. By leveraging targeted digital marketing strategies, they were able to overcome industry specific hurdles and achieve their growth objectives. This comprehensive approach ensured long term success and a stronger market presence.
How we helped Ed's Plant Shop.
SmartSites grows search visibility for indoor plant & botanical retailers
SmartSites helped Ed’s Plant Shop increase high-intent product traffic by refining category content and fixing technical issues.
- Updated meta descriptions across plant, accessory, and care-guide product sections.
- Performed technical audit fixes addressing crawl errors, duplicate content, and UI issues.
- Improved product categorization and internal linking for plant species and collections.
- Delivered recurring backlink checks and SEO updates.
Ed's Plant Shop
Best plant shops near me
Top rated houseplant stores
Illustrative preview. A representative example, not a live search result.
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87%
Increase in site traffic
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52%
Increase in revenue
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191%
Increase in organic site traffic
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162%
Increase in revenue from SEO
SmartSites boosts online sales for indoor plant shops & specialty garden retailers
SmartSites helped Ed’s Plant Shop increase purchases by optimizing product-focused campaigns and improving visibility for houseplants and plant décor.
- Built ad groups for indoor plants, rare plants, pots, and home greenery essentials.
- Strengthened keyword targeting across plant care, indoor garden, and houseplant terms.
- Enhanced ad messaging highlighting plant quality, freshness, and curated selections.
- Improved Shopping visibility for top-selling plant varieties.
Sample ad. A representative example, not a live ad from the campaign.
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45%
Increase in ROAS
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1,041%
Increase in revenue
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54%
Improved cost per order
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1,983%
Increase in orders
Marketing that brings in more shoppers.
We’ll find where your next shoppers are coming from, and build the plan to bring them in.
On a free call, we’ll:
- Show you which competitors win the shoppers you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
Let’s grow your store together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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Edward Casano
“We couldn't be happier with SmartSites as part of our marketing team! Tiffany, Richard, and the entire crew have been incredibly responsive, effortlessly tackling any question we throw their way. They consistently go above and beyond to ensure our projects succeed. Thanks to their top-notch SEO and PPC services, we've already seen remarkable results. If you're ready to elevate your digital projects, we highly recommend SmartSites!”
