Dwyer Home Collection Marketing

The Dwyer Home Collection sells more housewares with product-based PPC campaign and dynamic bidding structure.

The Dwyer Home Collection offers a variety of unique door and cabinet door knobs to meet all tastes. In addition to their knob collection, Dwyer sells vintage collectibles and kitchenware.

The Challenge

The Dwyer Home Collection had a very specialized site that sold custom doorknobs and other miscellaneous housewares. As much as the owner tried to promote herself in the community, sales were steadily decreasing on the site. Furthermore, her competitors were big name, mainstream retailers with huge marketing budgets. SmartSites needed to cleverly combat that.

The Plan

Focus the PPC campaign on product feeds to allow the products to be portrayed with photos

Set up conversion tracking with value amounts to collect accurate data

Set up dynamic bidding based on value of products

Develop remarketing campaign

Assist client in customizing ecommerce CMS and fixing interface issues.

See The Results

999%Increase in Conversions
999%Decrease in CPC
999%Increase in click through rate