Google
Clutch
G2Electric Bike Brand Lifts Conversions by 28x
-
2,694%
Increase in organic conversions
-
727%
Increase in revenue
-
210%
Increase in revenue from SEO
About Droyd
Droyd designs and sells electric bikes and rideables for kids and teens, from tricycles and go-karts to mini bikes and dirt bikes for riders 13 and up. The company markets its "electric adventures for all ages" lineup direct-to-consumer online, alongside replacement parts and accessories for every model it sells.
Challenge
SmartSites helped Droyd expand visibility by improving product-page structure and stabilizing site performance. Their primary objective was to drive higher sales volume across the Droyd Kids and Droyd Next lines. Seasonal demand peaks in the summer and during the holiday season, including Black Friday and Christmas, required a flexible campaign strategy. SmartSites engineered a results-oriented strategy designed to address each challenge directly.
How we helped Droyd.
SmartSites improves organic reach for electric bike brands
SmartSites helped Droyd expand visibility by improving service-page structure and stabilizing site performance.
- Updated metadata across the Droyd Kids and Droyd Next product pages to better align with client search terms.
- Implemented audit fixes addressing crawl issues, JavaScript/layout problems, and slow mobile performance.
- Conducted backlink audits with removal recommendations to reduce risk from low-quality domains.
- Delivered ongoing monthly reporting highlighting content improvements, indexing behavior, and structural updates.
Nationwide
Best electric mini bikes online
Top 10 electric bike brands
Illustrative preview. A representative example, not a live search result.
-
727%
Increase in revenue
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25%
Increase in organic site traffic
-
2,694%
Increase in organic conversions
-
210%
Increase in revenue from SEO
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30x
Increase in ChatGPT traffic
Marketing that brings in more shoppers.
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