Handcrafted Candle Brand Increases Revenue by 8x
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711%
Increase in Revenue
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700%
Increase in conversions from Meta Ads
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531%
Increase in Orders
“Extremely competent, resourceful, kind, patient, and most importantly — talented. Fantastic experience, 10/10”
Dio Candle CompanyAbout Dio Candle Company
Dio Candle Company is an artisanal brand operating within the Retail and Ecommerce Home and Garden sector, specializing in uniquely themed candles, immersive scents, curated collections, and elegant gift sets. Founded in 2016, the company has built a decade of expertise in crafting premium candle, fragrance, and home ambiance products. They are known for their creative collections that transport customers through scent, utilizing high quality ingredients to ensure a clean, long lasting burn that elevates any living space.
Challenge
Operating in the highly saturated Retail and Ecommerce Home and Garden market, Dio Candle Company needed to significantly increase their online purchases by optimizing their product focused digital campaigns and improving visibility for their themed and artisanal candles. Their primary objective was to increase high quality lead generation and drive substantial e-commerce revenue. They faced stiff competition from national candle companies and countless boutique brands. As a growing e-commerce business, balancing Return on Ad Spend with the necessary volume growth demanded highly sophisticated, daily campaign management. SmartSites stepped in with a precisely targeted approach built for sustainable, measurable online growth.
How we helped Dio Candle Company.
SmartSites boosts online sales for handcrafted candle & home fragrance brands
SmartSites helped Dio Candle Co increase purchases by optimizing product-focused campaigns and improving visibility for themed and artisanal candles.
- Built ad groups for themed candles, scents, collections, and gift sets.
- Strengthened keyword targeting across candle, fragrance, and home ambiance terms.
- Enhanced ad messaging highlighting creativity, scent quality, and handcrafted appeal.
- Improved Shopping visibility for top-selling collections.
top rated themed candles Sample ad. A representative example, not a live ad from the campaign.
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109%
Increase in ROAS
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711%
Increase in Revenue
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38%
Improved Cost Per Order
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114%
Increase in Conversion Rate
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700%
Increase in conversions from Meta Ads
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2,501%
Increase in Meta Ads reach
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61%
Improved Meta Ads CPM
Marketing that brings in more shoppers.
We’ll find where your next shoppers are coming from, and build the plan to bring them in.
On a free call, we’ll:
- Show you which competitors win the shoppers you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
Let’s grow your store together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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Dio Candle Company“Robert Kub has been a joy to work with at SmartSites. Extremely competent, resourceful, kind, patient, and most importantly - talented. Truly appreciate his can-do attitude and good natured approach to work. Fantastic experience, 10/10”
