Jewelry & E-Commerce Brand Grows Conversions by 24x
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2,339%
Increase in organic conversions
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1,974%
Increase in conversions
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23%
Increase in revenue
About DiamondRensu
DiamondRensu is an e-commerce jewelry retailer specializing in lab-grown diamonds, moissanite, and fine custom jewelry. They serve customers worldwide with transparent pricing, certified gemstones, and bespoke design services for engagement rings and special occasion pieces. Operating within the competitive retail jewelry sector, the brand prides itself on sustainable sourcing and craftsmanship. Their dedicated team of artisans works closely with clients to create personalized, high-quality pieces that celebrate life's most important milestones while offering good value.
Challenge
SmartSites helped Diamondrensu strengthen SEO performance with accessibility, content, and UX-focused improvements. Their primary objective was to increase website traffic and direct sales by optimizing current pages and expanding their blog content. They faced stiff competition from major industry players including Kay, Brilliant Earth, and James Allen. Seasonal demand patterns, peaking from November to March, required a highly flexible campaign strategy. As an e-commerce business, balancing ROAS with volume growth demanded sophisticated management, and SmartSites engineered a results-oriented strategy to capture high-intent bridal and fine jewelry searches.
How we helped DiamondRensu.
SmartSites Expands Organic Reach for Jewelry & E-Commerce Brands
SmartSites helped Diamondrensu strengthen SEO performance with accessibility, content, and UX-focused improvements.
- Performed an ADA accessibility audit and coordinated app installation and theme updates to address compliance issues.
- Planned and discussed adding “related blogs” sections and other UX enhancements to drive deeper engagement from blog traffic.
- Conducted competitor research and prepared a website plan to realign content and structure with market expectations.
- Reviewed overall blog and on-site content performance, focusing on improving traffic and conversion behavior.
Nationwide
Best lab grown diamonds online
Top moissanite jewelry brands
Illustrative preview. A representative example, not a live search result.
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41%
Increase in site traffic
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1,974%
Increase in conversions
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43%
Increase in organic site traffic
-
2,339%
Increase in organic conversions
Marketing that brings in more shoppers.
Attract more shoppers, increase leads, and elevate your reputation with a data-driven marketing strategy designed to maximize your ROI.
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- Define your growth goals, shopper needs, and competitive landscape.
- Uncover opportunities to attract more shoppers and increase conversions.
- Map out a results-driven strategy to elevate your online presence and maximize ROI.
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