Dean Street Greenery Marketing

Dean Street Greenery sells more flowers and better services the community with seasonal PPC campaign.

Dean Street Greenery is a boutique florist located in the heart of Bergen County. Founded in 1991, the Greenery provides discerning customers with unique plants, flowers, floral arrangements, potpourri, and decorative home accessories.

The Challenge

Dean Street Greenery, a local flower shop in Englewood, NJ, came to SmartSites needing more traffic with a very quick turnaround. It was the week before Valentine’s Day, and sales were down. SmartSites needed to explore the Greenery’s untapped potential with regards to local residential and commercial customers.

The Plan

Create ad-groups focusing on hyper-local people

Create ad-groups focusing on non-locals sending flowers to relatives in the nearby hospital

Create recurring and lucrative ad-groups for corporate entities to be replaced weekly

Optimize the campaign regularly based on seasonality

See The Results

999%Increase in Conversions
999%Decrease in CPC
999%Increase in click through rate