Coldie Holdie needed a well-thought-out strategy to increase conversion rates on their website after launching a PPC campaign that showed promising preliminary results. Although they had a well-designed and user-friendly website, they were having trouble converting organic leads as they lacked an adequate conversion funnel. They were acquiring customers across Facebook and Google without focusing on retention. The lack of an omnichannel approach meant that there were missed opportunities.

SmartSites implemented a comprehensive digital marketing strategy for Coldie Holdie that combined SEO, email, and paid media to boost brand visibility and drive conversions. Our SEO experts began link building across the website and recommended weekly blog posts to support content-driven growth. In parallel, our email marketing team ensured subscribers received regular updates and launched automated flows, including Welcome Series, Abandoned Cart reminders, and repeat purchase sequences, to engage users throughout their journey. These efforts supported a unified omnichannel approach alongside paid ad campaigns on Google Ads, Facebook, and Pinterest. To strengthen performance branding, we refreshed email creatives to better feature the Coldie Holdie branding and clear calls-to-action with value driven customer communications.