Google
Clutch
G2Custom Gift & Promo Brand Improves ROAS by 14x
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1,345%
Increase in ROAS
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485%
Increase in revenue
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353%
Increase in placed orders
“SmartSites has been AMAZING to work with! They have really elevated our business to another level!”
About Coldie Holdie
Coldie Holdie is a custom gift and promotional brand operating within the dynamic e-commerce sector, specializing extensively in high quality personalized foam koozies for cans and bottles, which remain their best selling products. The lucrative wedding industry serves as their primary target market, accounting for ninety nine percent of their total business, allowing them to focus almost exclusively on perfecting their custom koozie offerings. They are widely known for proudly manufacturing their products right here in the US and printing them in the Midwest to ensure high quality standards. Their impressive credentials include ongoing strategic expansions that are currently in active development to further grow in the custom promotional market.
Challenge
SmartSites helped Coldie Holdie significantly grow their online orders by meticulously optimizing their specific product focused digital advertising campaigns and substantially improving their overall search visibility for custom koozies and personalized event accessories. Their primary objective was to aggressively grow both their lucrative B2B market and their expanding B2C customer base. They faced stiff competition from major online players including top competitors like 24 hour wristbands, discount mugs, totally promotional, custom ink, and custom lanyard. Distinct seasonal demand patterns, particularly the spike during the busy September wedding season, required a highly flexible and responsive campaign strategy. As a rapidly growing e-commerce business, perfectly balancing Return on Ad Spend with the critical need for aggressive volume growth demanded highly sophisticated, daily campaign management. SmartSites engineered a comprehensive, results oriented strategy designed to address each specific challenge directly.
How we helped Coldie Holdie.
SmartSites increases e-commerce sales for custom gift & promotional product brands
SmartSites helped Coldie Holdie grow online orders by optimizing product-focused campaigns and improving visibility for custom koozies and event accessories.
- Built ad groups for custom koozies, bulk orders, and event-themed designs.
- Strengthened keyword targeting across personalized product and promotional terms.
- Enhanced ad messaging highlighting customization, pricing, and fast turnaround.
- Improved SKU-level visibility with optimized Shopping and category campaigns.
top rated custom wedding koozies Sample ad. A representative example, not a live ad from the campaign.
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138%
Increase in revenue
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61%
Improved cost per order
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113%
Increase in orders
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72%
Increase in conversion rate
SmartSites Increases Sales Through Multi-Channel Strategies
Turning clicks into customers: how email, PPC, and SEO helped Coldie Holdie grow a loyal following.
- Omnichannel Growth Strategy: Combined SEO, PPC, and email marketing to increase visibility and drive consistent conversions.
- Automated Customer Journeys: Launched flows such as Welcome, Abandoned Cart, and Repeat Purchase to strengthen retention and build loyalty.
- Creative Brand Alignment: Refreshed email templates with clear CTAs and on-brand designs to engage customers across every touchpoint.
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1,162%
Increase in website traffic
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353%
Increase in placed orders
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485%
Increase in revenue
Marketing that brings in more shoppers.
We’ll find where your next shoppers are coming from, and build the plan to bring them in.
On a free call, we’ll:
- Show you which competitors win the shoppers you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
Let’s grow your store together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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Ashley Kirchner
“SmartSites has been AMAZING to work with! We have used their SEO services, CRO, EMAIL, and PPC services for over a year and they have been wonderful. Ash who runs the SEO team, CRO, and EMAIL is very prompt to respond, knows her stuff and we feel extra confident with her and the team. Connor is our lead for PPC is an extremely knowledgable guy and I would 10/10 recommended him and the rest of the crew. You can't go wrong using this company, they have really elevated our business to another level!”
