485% Increase in Revenue for Ecommerce Brand
Coldie Holdie provides pre-printed and customized koozees for a wide variety of occasions, most notably weddings and bridal parties. The team can create customized designs upon request, taking into consideration each customer’s unique vision, budget and preferences.
The Challenge
Coldie Holdie needed a well-thought-out strategy to increase conversion rates on their website after launching a PPC campaign that showed promising preliminary results. Although they had a well-designed and user-friendly website, they were having trouble converting organic leads as they lacked an adequate conversion funnel. They were acquiring customers across Facebook and Google without focusing on retention. The lack of an omnichannel approach meant that there were missed opportunities.
Our Solution
SmartSites implemented a comprehensive digital marketing strategy for Coldie Holdie that combined SEO, email, and paid media to boost brand visibility and drive conversions. Our SEO experts began link building across the website and recommended weekly blog posts to support content-driven growth. In parallel, our email marketing team ensured subscribers received regular updates and launched automated flows, including Welcome Series, Abandoned Cart reminders, and repeat purchase sequences, to engage users throughout their journey. These efforts supported a unified omnichannel approach alongside paid ad campaigns on Google Ads, Facebook, and Pinterest. To strengthen performance branding, we refreshed email creatives to better feature the Coldie Holdie branding and clear calls-to-action with value driven customer communications.

Comprehensive Strategy and Expertise for
Enhanced Client Success
We Design impactful emails
that engage and convert customers.
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