Google
Clutch
G2Coin Dealer Increases Revenue by 33x
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33%
Increase in organic conversions
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3,172%
Increase in revenue from SEO
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941%
Increase in revenue
“We could not have found a better team to work with than SmartSites.”
About Coin Exchange NY
Coin Exchange NY is a highly specialized numismatic consulting and precious metals provider operating within the Retail and Ecommerce Gifts and Personalization industry. The company brings deep historical expertise and highly specialized valuation solutions to serve serious collectors and investors in this niche field. They offer comprehensive services including rare coin appraisals, gold and silver bullion trading, and personalized portfolio advice for acquiring tangible historical assets. Their commitment to transparency, accurate grading, and fair market pricing has established them as a trusted authority among numismatists nationwide.
Challenge
Coin Exchange NY had a very clear and simple request: they urgently wanted to drive more qualified foot traffic and visitors directly to their physical retail store. Operating in the Retail and Ecommerce Gifts and Personalization sector, they faced a saturated market with over two hundred competing coin stores in Westchester County alone, making top local search rankings essential to capture demand away from their rivals. As an expanding ecommerce business, perfectly balancing Return on Ad Spend with the necessary volume growth demanded highly sophisticated and agile campaign management. SmartSites brought deep industry knowledge and a rigorous, performance first methodology to the engagement to ensure maximum visibility.
How we helped Coin Exchange NY.
SmartSites builds a Magento store for a coin dealer
A custom Magento ecommerce site for Coin Exchange NY that lets customers shop coins, bullion, currency, jewelry and watches online with ease.
- Design & UX: A formal blue-and-white design presents a complex, frequently changing inventory in a clear way.
- Platform & functionality: The Magento build handles a diverse, ever-changing product catalog, from certified coins to bullion and watches.
- Conversion flow: Customers can browse categories and complete purchases in one online store.
- Performance & SEO foundation: Magento's HTTP accelerator technology helps pages load quickly.
SmartSites Strengthens Discoverability for Coin & Precious Metals Trading Platforms
SmartSites helped CoinExchangeNy.com improve user experience and search visibility by optimizing navigation and product presentation.
- Reviewed and fixed dropdown navigation links under main categories to ensure users and crawlers can reach all key sections.
- Standardized category-page product titles to better reflect search intent and improve clarity in SERPs.
- Audited and adjusted internal linking across primary categories and products for smoother navigation.
- Addressed email deliverability issues flagged as “spam” to improve contact reliability for leads.
Nationwide
Best rare coin dealers online
Top precious metals dealers
Illustrative preview. A representative example, not a live search result.
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38%
Increase in site traffic
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25%
Increase in conversions
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44%
Increase in organic site traffic
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3,172%
Increase in revenue from SEO
Marketing that brings in more shoppers.
We’ll find where your next shoppers are coming from, and build the plan to bring them in.
On a free call, we’ll:
- Show you which competitors win the shoppers you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
Let’s grow your store together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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Arthur Kheyman“We could not have found a better team to work with than SmartSites. They are very knowledgeable and always provide us with fast and efficient service. Alex and Mike are a pleasure to work with. Thanks guys!”
Scott Finkel“We have been working with SmartSites for over a decade. They are a first class operation and are very responsive to any technical issues as they arise. They have been integral to our growth over that time.”
