Premium Furniture Retailer Improves ROAS by 6x
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465%
Increase in ROAS
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158%
Increase in revenue from Meta Ads
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140%
Increase in conversions from Meta Ads
“They've taken my paid ads management/revenue to new heights. Can't recommend them enough!”
About Club Furniture
Club Furniture is a family-owned, online-only furniture retailer specializing in premium, semi-custom residential living room furniture. Operating in the Retail and Ecommerce Furniture industry, they are known for their high-quality, Made in the USA products, offering free shipping and free in-home delivery. With over 20 years of online retail experience, an A+ rating with the BBB, and hundreds of 5-star reviews, they have built a strong reputation for craftsmanship and customer satisfaction.
Challenge
The online Retail and Ecommerce Furniture market is highly saturated, making it challenging to acquire customers at a profitable margin. SmartSites helped Club Furniture increase online orders by optimizing product-focused campaigns and improving search visibility for their handcrafted furniture collections. Their primary objective was to lower their Cost Per Lead while driving more sales. They faced stiff competition from established players in the industry. As an e-commerce business, balancing ROAS with volume growth demanded sophisticated campaign management, and SmartSites stepped in with a targeted approach built for sustainable, measurable growth.
How we helped Club Furniture.
SmartSites boosts online sales for premium furniture & home décor retailers
SmartSites helped Club Furniture increase online orders by optimizing product-focused campaigns and improving visibility for handcrafted furniture collections.
- Built targeted ad groups for sofas, sectionals, chairs, and custom furniture.
- Strengthened keyword targeting across furniture and home décor terms.
- Enhanced ad messaging highlighting craftsmanship, customization, and quality.
- Improved Shopping visibility for high-value furniture categories.
top rated living room furniture Sample ad. A representative example, not a live ad from the campaign.
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88%
Increase in Revenue
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39%
Improved Cost Per Order
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76%
Increase in Orders
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119%
Increase in Conversion Rate
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140%
Increase in conversions from Meta Ads
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158%
Increase in revenue from Meta Ads
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105%
Increase in Meta Ads CTR
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229%
Increase in Meta Ads reach
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49%
Increase in Microsoft Ads ROAS
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38%
Increase in revenue from Microsoft Ads
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43%
Improved cost per click on Microsoft Ads
Marketing that brings in more shoppers.
Attract more shoppers, increase leads, and elevate your reputation with a data-driven marketing strategy designed to maximize your ROI.
Schedule a meeting to:
- Define your growth goals, shopper needs, and competitive landscape.
- Uncover opportunities to attract more shoppers and increase conversions.
- Map out a results-driven strategy to elevate your online presence and maximize ROI.
Let’s grow your store together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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Jeff King
“A quick "shout out" to my account representative Anthony Escobar and the entire team at SmartSites. They've taken my paid ads management/revenue to new heights. Can't recommend them enough!”
