Handcrafted Jewelry Brand Quadruples Revenue
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274%
Increase in revenue
-
217%
Increase in orders
-
41%
Improved cost per order
“Excellent!!”
About Chanour Jewelry
Chanour Jewelry is an artisan jewelry retailer serving customers across the USA with beautifully handcrafted and gift-quality pieces. Operating in the Retail and Ecommerce Jewelry industry, they focus on delivering a seamless and engaging online shopping experience. Their exquisite collections are designed to offer unique, artisanal craftsmanship that appeals to customers seeking distinctive jewelry items for special occasions, personal milestones, and thoughtful gifting.
Challenge
While well-known in artisanal circles, Chanour Jewelry needed to make a stronger impact in the highly competitive online Retail and Ecommerce Jewelry market. SmartSites helped them increase online orders by optimizing product-focused campaigns and improving search visibility for their handcrafted jewelry collections. Their primary objective was to significantly enhance their digital presence and drive higher sales volume. As an e-commerce business, balancing ROAS with volume growth demanded sophisticated campaign management. Working closely with the team, SmartSites set clear benchmarks and launched a focused initiative to achieve their growth targets.
How we helped Chanour Jewelry.
SmartSites drives more sales for handcrafted jewelry & artisan accessory brands
SmartSites helped Chanour Jewelry increase online orders by optimizing product-focused campaigns and improving search visibility for artisanal jewelry.
- Organized ad groups around handcrafted earrings, necklaces, and bracelets.
- Strengthened keyword targeting across artisan jewelry and gift-related terms.
- Enhanced ad messaging highlighting craftsmanship, design, and uniqueness.
- Improved reach among shoppers seeking handmade jewelry.
top rated handcrafted jewelry Sample ad. A representative example, not a live ad from the campaign.
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37%
Increase in ROAS
-
274%
Increase in revenue
-
41%
Improved cost per order
-
217%
Increase in orders
Marketing that brings in more shoppers.
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- Show you which competitors win the shoppers you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
Let’s grow your store together.
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Sahnur Altu
“Excellent !!”
