Google
Clutch
G2Custom Wood Furniture Maker Reduces Cost Per Conversion by 32%
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32%
Decrease in cost per conversion, last 12 months vs prior 12
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67%
Increase in conversion rate, last 12 months vs prior 12
“Night and day difference between SmartSites and other digital marketing agencies. The increased lead numbers via ads say it all.”
About Chagrin Valley Custom Furniture
Chagrin Valley Custom Furniture expertly crafts fully custom, high-quality solid wood pieces, specializing particularly in massive custom conference tables, executive desks, luxury bars, and premium countertops, with each piece uniquely and meticulously built to exact client specifications. Operating as an artisan maker in the Retail and Ecommerce Furniture sector, they blend traditional woodworking techniques with modern design sensibilities. Founded in 2013, the company has successfully built 13 years of expertise in creating heirloom-quality furniture that elevates any corporate or residential space.
Challenge
Chagrin Valley Custom Furniture faced several complex PPC challenges that severely hindered their online performance and overall ROI. Their advertising account completely lacked essential negative keyword lists, leading to large amounts of irrelevant ad impressions and totally wasted ad spend. Poor oversight of search term quality further drastically inflated costs with low-intent clicks. Additionally, crucial GA4 tracking had not been properly implemented, making it virtually impossible to accurately measure true performance. Conversion tracking settings were completely redundant and highly inconsistent, while severely misconfigured location targeting drastically reduced ad relevance and market reach. These compounded issues collectively limited visibility, efficiency, and overall campaign profitability. Their primary objective was to significantly increase high-quality lead generation. As a premium e-commerce business, balancing ROAS with volume growth demanded highly sophisticated campaign management. SmartSites stepped in with a highly targeted, rigorous approach built for sustainable, measurable growth.
How we helped Chagrin Valley Custom Furniture.
SmartSites drives online sales for custom solid wood furniture makers
SmartSites helped Chagrin Valley Custom Furniture leverage targeted advertising to reach qualified customers in their market.
- Piece-type targeting for custom conference tables, executive desks, luxury bars, and countertops
- Made-to-specification messaging for buyers seeking one-of-a-kind solid wood pieces
- Cross-sell campaigns promoting complementary custom furniture pieces
- Craftsmanship-focused ads attracting clients seeking artisan, handcrafted furniture
top rated custom wood furniture Sample ad. A representative example, not a live ad from the campaign.
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32%
Decrease in cost per conversion, last 12 months vs prior 12
-
67%
Increase in conversion rate, last 12 months vs prior 12
Marketing that brings in more shoppers.
We’ll find where your next shoppers are coming from, and build the plan to bring them in.
On a free call, we’ll:
- Show you which competitors win the shoppers you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
Let’s grow your store together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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Brendan Bennett
“Night and day difference between SmartSites and other digital marketing agencies I've worked with. Our ads account rep, Peter, is extremely knowledge and generous with his time. The increased lead numbers via ads say it all. We're all happy we made the switch. Thank you!”
