Precious Metal Dealer Lifts ROAS by 36x
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3,524%
Increase in ROAS
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223%
Increase in organic conversions
-
296%
Increase in Revenue
“Always professional and courteous. A real pleasure to work with.”
About Bullion Exchanges
Bullion Exchanges is a precious metals dealer specializing in high-purity gold bars, rare silver coins, diverse bullion products, and numismatic collectibles. They are a trusted authority in the bullion, precious metals, and alternative investment sectors. They serve as authorized distributors for various global mints, ensuring the authenticity and quality of their extensive inventory. They cater to both seasoned investors and passionate collectors seeking tangible assets.
Challenge
Bullion Exchanges needed to increase online purchases by optimizing their highly specific product campaigns and significantly improving search visibility for their gold, silver, and collectible investments. Their primary objective was to aggressively drive higher sales volume. As a large e-commerce business, balancing Return on Ad Spend with volume growth demanded sophisticated campaign management. A critical technical issue, missing metadata affecting product discoverability, needed immediate resolution. Furthermore, industry-specific factors added extreme complexity: because they trade in commodities, prices fluctuate constantly, and they must strictly avoid giving financial advice in their ad copy. Working closely with the team, SmartSites launched a highly focused initiative.
How we helped Bullion Exchanges.
SmartSites Boosts Ecommerce Visibility for Precious Metals Retailers with SEO
SmartSites helped Bullion Exchanges increase high-intent visibility by improving the SEO structure across product and category pages.
- Audited catalog pages for missing metadata affecting product discoverability.
- Created structured, category-specific SEO requirements for gold, silver, and collectibles.
- Reviewed template functions to ensure correct SEO rendering.
- Defined optimization components requiring precise product data.
Nationwide
Best place to buy gold online
Top 10 bullion dealers
Illustrative preview. A representative example, not a live search result.
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43%
Increase in conversions
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22%
Increase in revenue
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223%
Increase in organic conversions
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153%
Increase in revenue from SEO
SmartSites boosts online sales for precious metal & bullion investment retailers
SmartSites helped Bullion Exchanges increase purchases by optimizing product-specific campaigns and improving visibility for gold, silver, and collectible investments.
- Built ad groups for gold bars, silver coins, bullion products, and collectibles.
- Strengthened keyword targeting across bullion, precious metals, and investment terms.
- Enhanced ad messaging emphasizing authenticity, competitive pricing, and secure delivery.
- Improved Shopping visibility across top investment categories.
Sample ad. A representative example, not a live ad from the campaign.
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3,524%
Increase in ROAS
-
296%
Increase in Revenue
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38%
Improved Cost Per Order
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259%
Increase in Orders
Marketing that brings in more shoppers.
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Eyal Itzhaki
“Always professional and courteous. A real pleasure to work with.”
Scott Finkel“We have been working with SmartSites for over a decade. They are a first class operation and are very responsive to any technical issues as they arise. They have been integral to our growth over that time.”
