Brytesoft drives more online sales and reactivates disengaged subscribers with SmartSites' email marketing services
Brytesoft offers industry-standard software from major companies like Microsoft at significantly lower prices, catering to small to medium-sized businesses with thin profit margins. By capitalizing on bulk discounts available to large enterprises, Brytesoft acquires product keys and passes on the cost savings to its customers, providing the same software at more affordable rates.
Brytesoft faced challenges in engaging its email subscribers and recovering abandoned carts. Despite offering discounted software solutions, the company experienced difficulty in converting email subscribers into active customers and addressing the issue of abandoned carts.
SmartSites successfully implemented an optimized abandoned cart email flow to address the company’s challenges. By strategically timing and personalizing email reminders, SmartSites significantly increased the recovery of abandoned carts for Brytesoft. The tailored approach not only improved customer engagement but also contributed to a measurable boost in overall sales.