Boardroom Socks Marketing

Boardroom Socks increases sales direct to their website with strategic remarketing and PPC campaigns.

Board Room Socks is an All-American, family owned and operated hosiery retailer. They sell a superior line of dress socks for the upscale man looking to appropriately complement his dapper wardrobe.

The Challenge

Boardroom Socks came to SmartSites with a unique challenge; they sold men’s wool dress socks out of third parties such as Amazon and TJMaxx, but wanted to promote their own website and become more independent. With a limited budget, and a seemingly seasonal product, SmartSites had to get creative with bidding and working with the product feed.

The Plan

Set up two campaigns to play off the other’s results.

Simultaneously run, manage, and optimize both campaigns.

Adjust product feed campaign and regular search campaign according to each other’s performance.

See The Results

999%Increase in Conversions
999%Decrease in CPC
999%Increase in click through rate
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PPC Retail: Board Room Socks- Men's Dress Socks
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