Google
Clutch
G2Men's Dress Sock Brand Expands Revenue by 7x
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599%
Increase in revenue
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430%
Increase in orders
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110%
Increase in ROAS
“The continued ROI from our relationship validates our choice of working with SmartSites as a great business decision.”
About Boardroom Socks
Boardroom Socks is a proud, All-American, family-owned and operated hosiery retailer dedicated to reviving the art of quality menswear. They design and sell a line of dress socks specifically crafted for the upscale gentleman looking to perfectly complement his dapper, professional wardrobe. With a strong focus on traditional styles, uncompromising high quality, and premium materials like merino wool and Pima cotton, they have carved out a dedicated niche in classic over-the-calf and mid-calf socks offered at an accessible, average price point. Founded in 2010 in North Carolina, the historic heart of American textile manufacturing, the company has built over a decade of deep expertise. They are known for their commitment to USA-made manufacturing, supporting local communities, their extensive industry experience, and an intensely personalized customer focus that turns first-time buyers into lifelong loyalists.
Challenge
Boardroom Socks approached SmartSites facing a unique and critical transition in the Retail & Ecommerce Fashion sector: while they successfully sold their premium men's wool dress socks through major third-party channels like Amazon and TJMaxx, they urgently wanted to build their direct-to-consumer brand, promote their own independent website, and reduce reliance on external marketplaces. Working with a limited initial budget and a product line that exhibited strong seasonal demand patterns, with winter and the holiday season being their peak, SmartSites had to employ highly creative bidding strategies and meticulous product feed optimization. The challenge was compounded by the need for a highly flexible campaign strategy that could scale aggressively during the holidays and maintain efficiency off-season. As a growing e-commerce business, perfectly balancing Return on Ad Spend (ROAS) with the necessary volume growth to establish their independent site demanded sophisticated, daily campaign management. SmartSites stepped in with a precisely targeted approach built specifically for sustainable, measurable, and independent long-term growth.
How we helped Boardroom Socks.
SmartSites grows online sales for premium apparel & accessories brands
SmartSites helped Boardroom Socks increase e-commerce purchases by improving product visibility and optimizing Shopping-focused campaigns.
- Developed structured ad groups aligned with dress socks and men’s apparel categories.
- Strengthened keyword targeting across core sock-related search terms.
- Enhanced ad messaging centered on comfort, quality, and craftsmanship.
- Improved SKU-level visibility through optimized Shopping product organization.
top rated men's dress socks Sample ad. A representative example, not a live ad from the campaign.
Sample ad. A representative example, not a live ad from the campaign.
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110%
Increase in ROAS
-
599%
Increase in revenue
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430%
Increase in orders
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59%
Increase in conversion rate
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75%
Increase in conversions from Meta Ads
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45%
Improved cost per conversion on Meta Ads
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108%
Increase in Meta Ads ROAS
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99%
Increase in revenue from Meta Ads
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75%
Increase in conversions from Microsoft Ads
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33%
Improved cost per conversion on Microsoft Ads
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54%
Increase in Microsoft Ads ROAS
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109%
Increase in revenue from Microsoft Ads
Marketing that brings in more shoppers.
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Nathan James
“Alex and his team are true professionals, and a pleasure to work with. The continued ROI from our relationship validates our choice of working with SmartSites as a great business decision.”
