Fragrance & Personal Care Brand Expands Site Traffic by 44x
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4,267%
Increase in organic site traffic
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3,993%
Increase in site traffic
About Blue Me Fragrances
Blue Me Fragrances is a luxury home fragrance brand specializing in premium, science-backed ceramic refillable candles and diffusers. Sold through Bloomingdale's and Saks online, their products are designed to enhance mood and wellbeing. The brand targets affluent consumers in major metropolitan areas across the US.
Challenge
SmartSites helped BlueMe Fragrance improve ecommerce visibility by reinforcing SEO across category and product pages. Their primary objective was to drive higher sales volume. Strong seasonal demand around the big gifting seasons, including Valentine's Day, Mother's Day, Father's Day, graduations, weddings, corporate gifting (including custom orders), and Christmas, required a flexible campaign strategy. As an e-commerce business, balancing ROAS with volume growth demanded sophisticated campaign management. Working closely with the team, SmartSites set clear benchmarks and launched a focused initiative.
How we helped Blue Me Fragrances.
SmartSites Strengthens Product Discovery for Fragrance & Personal Care Brands with SEO
SmartSites helped BlueMe Fragrance improve ecommerce visibility by reinforcing SEO across category and product pages.
- Identified missing metadata across fragrance collections and product listings.
- Structured SEO requirements aligned with scent families and product types.
- Ensured template readiness for technical SEO field deployment.
- Documented optimization components dependent on product-specific details.
Nationwide
Best luxury candles online
Top 10 home fragrance brands
Illustrative preview. A representative example, not a live search result.
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3,993%
Increase in site traffic
-
4,267%
Increase in organic site traffic
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