Beauty & Skincare Retailer Expands Revenue by 9x
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845%
Increase in revenue
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372%
Increase in orders
-
307%
Increase in ROAS
About Beauty Drama
BeautyDrama.com and BeautYep.com operate as a skincare and cosmetics provider within the vibrant Retail and Ecommerce Cosmetic industry. Founded in 2018, the company brings years of specialized industry expertise and a commitment to ensuring client satisfaction and success. They curate and deliver a wide range of high quality beauty products designed to enhance personal care routines and promote healthy, radiant skin. Their dedication to sourcing the latest trends and maintaining rigorous quality standards has earned them a loyal customer base of beauty enthusiasts nationwide.
Challenge
SmartSites helped Beauty Drama significantly increase online purchases by expertly optimizing their Google Shopping campaigns and drastically improving digital visibility for their trending beauty products. Operating in the fast paced Retail and Ecommerce Cosmetic sector, their primary objective was to aggressively drive higher sales volume while maintaining strict profitability margins. As a growing ecommerce business, perfectly balancing Return on Ad Spend with the necessary volume growth demanded highly sophisticated and agile campaign management. SmartSites engineered a comprehensive, results oriented strategy designed specifically to address each of these complex challenges directly and effectively.
How we helped Beauty Drama.
SmartSites boosts online sales for beauty, skincare & lifestyle product retailers
SmartSites helped Beauty Drama increase purchases by optimizing Shopping campaigns and improving visibility for trending beauty products.
- Built ad groups for skincare, makeup, beauty tools, and popular product lines.
- Strengthened keyword targeting across beauty and skincare shopping terms.
- Enhanced ad messaging emphasizing quality, trends, and value.
- Improved Shopping visibility for best-selling items.
top rated skincare and cosmetics Sample ad. A representative example, not a live ad from the campaign.
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307%
Increase in ROAS
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845%
Increase in revenue
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37%
Improved cost per order
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372%
Increase in orders
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59%
Improved cost per conversion on Microsoft Ads
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156%
Increase in Microsoft Ads ROAS
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27%
Increase in revenue from Microsoft Ads
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70%
Increase in Microsoft Ads conversion rate
Marketing that brings in more shoppers.
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