Whenever a new website visitor subscribes to their newsletter, Arco Cafe had to manually craft a welcome email. As the number of subscriptions grew, the Arco Cafe team members found it challenging to keep up and needed a solution that could help automate this process. Arco Cafe also noticed that some customers left the website without completing their orders or booking a table. The restaurant also wanted to reward their loyal customers and diners, but it became a hassle to manage physical vouchers.

After thorough analysis, SmartSites determined that it was necessary to simplify the checkout process and reduce the number of pages that customers had to sift through. Additionally, we implemented an automated email marketing solution that immediately thanks and welcomes new subscribers upon signing up for Arco Cafe’s newsletters. These emails also features the client’s ongoing promotions and information on ways to redeem one’s Arco Rewards (e.g., on a birthday).