Water Filtration Retailer Grows Organic Conversions by 51%
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51%
Increase in organic conversions
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51%
Increase in Conversions
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32%
Increase in Revenue
“We are already seeing significant improvements to our site.”
About Aquasure
Aquasure is a direct-to-consumer water treatment company based in San Bernardino, California, that sells whole-house and point-of-use systems through its online store. Its lineup includes Harmony whole-house and well water softeners, Serene salt-free conditioners, Fortitude and Signature whole-house filtration systems, Quantum UV systems, the Premier reverse osmosis system, and point-of-use products such as the Sparkle shower filter, under-sink filters, and the Dash countertop filter, along with bundles, replacement filters, and parts. The site helps shoppers choose a system with a water hardness quiz, supports customers with warranty registration and FAQs, and offers new customers 5% off their first order. Aquasure serves homeowners on well or city water across the United States.
Challenge
Aquasure sells in a category dominated by well-known brands such as Aquasana, Culligan, and Pentair, as well as big-box retailers and pitcher and faucet filter makers, so every organic ranking and paid click has to compete on relevance and price. The company's goal was straightforward: more online sales of systems and, over time, repeat purchases of replacement filters and parts. Its collection and product pages needed stronger content, its Shopify product data needed to be ready for new AI shopping surfaces, and its paid campaigns needed accurate ecommerce tracking across Google, Bing, and newer channels. SmartSites set out to grow organic traffic and conversions, build authority through link building, and scale paid revenue efficiently.
How we helped Aquasure.
SmartSites grows organic sales for direct-to-consumer water treatment brands
SmartSites helped Aquasure reach more homeowners searching for water softeners, whole-house filtration, and reverse osmosis systems.
- Collection Content: Implemented new content across collection pages to match how shoppers search for water treatment products.
- Shopify Agentic Storefront: Checked eligibility, activated the storefront, and optimized product data with monthly health checks.
- Link Building: Built a guest post target list to earn authoritative backlinks alongside regular backlink health checks.
- On-Page Enhancements: Added quick summary sections to key pages to answer shopper questions faster.
Nationwide
Best water softeners online
Top 10 water softener brands
Illustrative preview. A representative example, not a live search result.
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51%
Increase in organic conversions
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58%
Increase in site traffic
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42%
Increase in organic clicks
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38%
Increase in organic site traffic
SmartSites scales profitable paid search for ecommerce water filtration brands
SmartSites helped Aquasure turn more paid clicks into online orders for softeners, filtration systems, and replacement filters.
- Audit-Led Start: Began with a full PPC audit to remove wasted spend before scaling campaigns.
- Ecommerce Tracking: Set up Google Ads ecommerce conversion tracking and Bing Ads tracking to measure revenue by campaign.
- New Channels: Added OpenAI ads as a new channel to reach shoppers beyond Google search.
Sample ad. A representative example, not a live ad from the campaign.
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32%
Increase in Revenue
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51%
Increase in Conversions
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49%
Increase in Paid Clicks
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15%
Increase in Conversion Rate
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61%
Lower ChatGPT Ads cost per click, Aug → Sep 2026
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86%
Higher ChatGPT Ads click-through rate, Aug → Sep 2026
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16%
Lower cost per click than Google Ads, Sep 2026
Marketing that brings in more shoppers.
Attract more shoppers, increase leads, and elevate your reputation with a data-driven marketing strategy designed to maximize your ROI.
Schedule a meeting to:
- Define your growth goals, shopper needs, and competitive landscape.
- Uncover opportunities to attract more shoppers and increase conversions.
- Map out a results-driven strategy to elevate your online presence and maximize ROI.
Let’s grow your store together.
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Allen Chen
“Isaah and Anastasiia from SmartSites are some of the easiest and most professional people to work with. They are very knowledgeable and always willing to adjust their schedules around our needs. Although we have only been using their services for the past three months, we are already seeing significant improvements to our site. We’re confident that as we continue to collaborate and expand our efforts, the results will become even stronger.”
