Grass-Fed Supplement Brand Grows Email Revenue by 42%
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42%
Increase in Klaviyo-Attributed Revenue
-
23%
Increase in Conversion Rate
-
27%
Increase in Click Rate
“Their ease of communication and adaptability made the intensive optimization feel effortless.”
About Ancestral Supplements
Ancestral Supplements is a pioneering health brand that produces premium, all-natural dietary products, manufacturing one small batch at a time to ensure high quality and meticulous attention to detail. Operating in the Retail and Ecommerce Wellness and Supplements sector, their top services and products include nutrient-dense liver, bone marrow, and beef organs. They are known for the product quality itself, featuring rigorous third-party testing and sourcing exclusively from pristine New Zealand pastures.
Challenge
Ancestral Supplements was entirely ready to invest heavily in digital marketing but desperately needed expert, strategic guidance to see meaningful financial returns and scale their operations. As a rapidly growing e-commerce business in the Wellness and Supplements space, perfectly balancing Return on Ad Spend with aggressive volume growth demanded highly sophisticated, meticulous campaign management. Furthermore, international shipping complexities and supply chain issues added significant logistical hurdles. SmartSites built a highly customized, robust campaign to turn these complex obstacles into growth opportunities.
How we helped Ancestral Supplements.
SmartSites Drives Growth Through High-Converting Emails
More sales, less effort: see how optimized email flows helped this supplements brand drive more consistent revenue from email.
- Retention-Focused Strategy: Shifted focus from pure acquisition to building a strong retention plan with automated email and SMS campaigns.
- Conversion-Optimized Design: Refined templates and CTAs to encourage purchases and reduce abandoned carts.
- Lifecycle Automations: Implemented Welcome, Abandoned Cart, and Winback flows to engage new, returning, and lapsed customers.
-
42%
Increase in Klaviyo-Attributed Revenue
-
23%
Increase in Conversion Rate
-
27%
Increase in Click Rate
Marketing that brings in more shoppers.
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Brian Vincent
“I reached out to SmartSites to help with my companies CRO across email and they couldn't have made my job any easier. I manage a lot of vendors but their ease of communication and adaptability made the intensive optimization feel effortless.”
Luke Heffernan“I've been working with Ash at SmartSites for the last couple months and highly recommend her and the team. Incredibly professional, knowledgeable, flexible and organized!”
“Ability to manage multiple channels at the same time and grow all of them effectively … Great for companies who want to outsource PPC or email marketing organization. They help maximize and grow our PPC and email marketing campaigns . Very knowlegeable team to help your business grow”
