Google
Clutch
G2Non-Alcoholic Cocktail Brand Grows Email Revenue by 49%
-
49%
Increase in revenue from email marketing
-
97%
Increase in email deliverability
-
25%
Increase in emails sent
About All The Bitter
All The Bitter is an innovative, specialty beverage company offering a unique line of artisanal, non-alcoholic bitter products. Operating dynamically within the Retail and Ecommerce Food and Beverage sector, they craft complex, highly flavorful additions for mocktails, cocktails, and culinary creations. Their meticulous attention to detail and commitment to using only quality botanical ingredients ensures that every bottle delivers a premium tasting experience for flavor enthusiasts.
Challenge
All The Bitter urgently needed a highly effective and targeted digital strategy to successfully reach passionate craft beverage enthusiasts and home mixologists. Launching a niche product within the large Retail and Ecommerce Food and Beverage industry required a highly specialized approach to cut through the noise. SmartSites created a powerful, targeted marketing approach specifically designed to rapidly build widespread brand awareness, educate consumers, and aggressively drive online direct-to-consumer sales.
How we helped All The Bitter.
SmartSites Increases Deliverability With Advanced Segmentation
From spam folder to top-of-inbox placement: see how strategic email segmentation boosted deliverability and drove customer loyalty.
- Targeted Email Strategy: Audited and revamped the brand’s Klaviyo account, ensuring compliance and improved segmentation for stronger inbox placement.
- Engaging Template Design: Created mobile-friendly, visually appealing templates to better connect with customers and elevate brand presence.
- Customer-Centric Automations: Implemented flows like Welcome Series and Abandoned Cart to nurture relationships and encourage repeat purchases.
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49%
Increase in revenue from email marketing
-
25%
Increase in emails sent
-
97%
Increase in email deliverability
Marketing that brings in more shoppers.
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