NJ CPA Firm Grows Social Media Interactions by 2,688%
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2,688%
Increase in content interactions, latest 3 months vs 3 before we started
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513%
Increase in link clicks, latest 3 months vs 3 before we started
-
6,081%
Increase in content views, latest 3 months vs 3 before we started
About Tsamutalis & Company
Tsamutalis & Company is a boutique accounting firm in Bergen County, New Jersey, with offices in Upper Saddle River and Teaneck. For more than three decades it has provided tax, accounting and advisory services to growing businesses, individuals and families, from tax planning and IRS representation to CFO services, bookkeeping and business valuation, for clients in all 50 states.
Challenge
Accounting firms win clients on trust, and Tsamutalis wanted its social media to show the expertise its CPAs bring to business owners all year, not just at tax time. Its Instagram, Facebook and LinkedIn pages needed regular, useful content and a clear reason to visit the firm's website. The firm added social media to the SEO work SmartSites already ran for it.
How we helped Tsamutalis & Company.
SmartSites grows social engagement for accounting firms
SmartSites runs Tsamutalis & Company's social media on Instagram, Facebook and LinkedIn, with a weekly mix of educational tax posts, short videos and firm-and-team content, each written for its platform.
- Timely Tax Education: Plans posts around the tax calendar, from the September estimated-tax deadline to year-end planning moves and lesser-known strategies like the Augusta Rule, so followers get useful advice when it matters.
- Platform-Specific Copy: Writes a short, direct Instagram caption, a fuller Facebook post and a detailed LinkedIn version for business owners and referral partners.
- Branded Graphics & Short Videos: Designs static posts and short videos in the firm's green-and-white brand, each with a clear headline and the firm's logo.
- Links Back to the Site: Ties posts to the firm's own service, blog and About pages, turning interest into website visits where readers can request a complimentary consultation.
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2,688%
Increase in content interactions, latest 3 months vs 3 before we started
-
513%
Increase in link clicks, latest 3 months vs 3 before we started
-
6,081%
Increase in content views, latest 3 months vs 3 before we started
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