NJ Arts & Culture Nonprofit Grows Social Media Link Clicks by 786%
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786%
Increase in Link Clicks, 7 months with SmartSites
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339%
Increase in Content Interactions, 7 months with SmartSites
-
806%
Increase in Video Views, 7 months with SmartSites
About The FAF Coalition
The FAF Coalition is a nonprofit in Woodbury, New Jersey, that uses arts, culture and sustainable design to bring its community together. It runs LOT 323, a community space where artists paint murals live each season, and organizes events across Greater Woodbury: the Greater Woodbury Artist Studio Tour, where local artists open their studios to the public, an annual Art Auction of work by the season's artists, and a monthly community clean-up. Local sponsors, volunteers and donors keep its programs going.
Challenge
A community nonprofit runs on a full calendar and a small volunteer team. The FAF Coalition needed its events, artists and sponsors in front of Woodbury residents every week, and needed those posts to send people somewhere: to event details, the newsletter sign-up, and the volunteer and donation pages. In January 2026 it brought in SmartSites, on a referral, to run its organic social media.
How we helped The FAF Coalition.
SmartSites grows community engagement for arts & culture nonprofits
Since January 2026 SmartSites has run The FAF Coalition's organic social media on Instagram, Facebook, X and YouTube, with a monthly planner of event graphics, sponsor thank-yous, testimonials and short videos.
- Monthly Planner: Plans each month's posts around the coalition's calendar, from the monthly community clean-up to the Artist Studio Tour and the Art Auction, and gets every post approved before it is scheduled.
- Event & Program Content: Turns flyers, artist photos and past-event footage into static posts, carousels and short videos, like a look back at the 2025 Art Auction.
- Sponsors & Community: Thanks sponsors such as First Harvest Credit Union, shares testimonials from community leaders, and shows the artists and volunteers behind LOT 323.
- Clear Next Steps: Points every post somewhere useful: event details, the newsletter sign-up, and the volunteer and donation pages.
-
786%
Increase in Link Clicks, 7 months with SmartSites
-
339%
Increase in Content Interactions, 7 months with SmartSites
-
806%
Increase in Video Views, 7 months with SmartSites
-
403%
Increase in Content Views, 7 months with SmartSites
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