Photography Insurance Provider Quadruples Conversion Rate
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296%
Increase in Conversion Rate
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172%
Increase in Leads
-
68%
Improved Cost Per Lead
About Package Choice
Package Choice provides specialized business insurance for professional photographers, videographers, and small production studios. Operating in the Professional Services Insurance sector, they offer tailored coverage plans that protect creative professionals from unique industry risks. Their deep understanding of the equipment, liabilities, and operational challenges faced by visual artists allows them to deliver comprehensive policies that ensure peace of mind and financial security for their specialized clientele.
Challenge
Package Choice needed to attract more creative professionals interested in customized insurance coverage. In the Professional Services Insurance industry, reaching a niche audience of photographers and videographers requires highly targeted messaging. The challenge was cutting through the noise of generic insurance providers to highlight their specialized expertise. They required a focused digital marketing campaign to capture leads from creative studio owners actively seeking reliable protection for their expensive gear and professional liabilities.
How we helped Package Choice.
SmartSites increases policy sign-ups for photography insurance & creative professional coverage providers
SmartSites helped Package Choice attract more policyholders by optimizing insurance-focused campaigns and improving visibility for photography business coverage.
- Built ad groups for photographer insurance, equipment coverage, and liability protection.
- Strengthened keyword targeting across business insurance and creative professional terms.
- Enhanced ad messaging emphasizing security, affordability, and tailored policies.
- Improved reach among photographers and creative pros.
top rated photography insurance Sample ad. A representative example, not a live ad from the campaign.
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68%
Improved Cost Per Lead
-
172%
Increase in Leads
-
296%
Increase in Conversion Rate
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3%
Increase in CTR
Marketing that brings in more clients.
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