About NJ Lux Real Estate
Joshua Baris is a luxury real estate agent in New Jersey, operating in the Professional Services and Real Estate industry. Commonly referred to as The Realtor to the Stars, Baris has successfully brokered high profile deals for prominent celebrities such as NBA Star Jason Collins, as well as Coco and Ice T. His industry accolades include a cover feature in Top Agent Magazine and a FIVE STAR Agent award featured in New Jersey Monthly Magazine. He is known for his market knowledge, discretion, and negotiation skills in the luxury housing market.
Challenge
When Baris initially began working with SmartSites, he urgently wanted a sophisticated digital agency to firmly establish his position in his highly competitive geographical area. Operating in the Professional Services and Real Estate sector, his target territory includes some of the most exclusive and expensive zip codes in the entire United States. He specifically sought out an agency that possessed the strategic capability to bring him exactly the right ultra high net worth clientele and luxury listings. SmartSites responded with a highly targeted, multi channel digital approach meticulously calibrated for maximum return on investment and premium brand positioning.
How we helped NJ Lux Real Estate.
SmartSites builds an MLS-connected website for a realtor
A redesigned WordPress website for NJ Lux Real Estate, the Bergen County practice of realtor Joshua Baris, with live New Jersey MLS listings built in.
- Design & UX: The WordPress site was redesigned with a modern, sleek look that presents Joshua Baris’s credentials and press recognition.
- Platform & functionality: A connection to the New Jersey Multiple Listing Service (NJMLS) brings real-time property listings and updates onto the site.
- Conversion flow: Property search and featured listings pages give buyers a direct route from browsing homes to contacting the agent.
- Performance & SEO foundation: WordPress supports localized content and a blog for promoting listings in Bergen County.




SmartSites boosts organic visibility for luxury real estate agents
SmartSites helped NJLux generate more high-value buyer and seller inquiries by improving listing clarity and strengthening technical SEO.
- Updated metadata across luxury listings, neighborhood pages, and community profiles.
- Performed audit fixes addressing crawl issues, duplicate content risks, and mobile layout inconsistencies.
- Improved navigation and internal linking across listings and market-insight sections.
- Delivered ongoing SEO updates summarizing improvements and ranking gains.
NJ Lux Real EstateIllustrative preview. A representative example, not a live search result.
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178% Increase in site traffic
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36% Increase in conversions
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50% Increase in organic site traffic
SmartSites improves lead generation for luxury real estate agencies
SmartSites helped NJ Lux Real Estate optimize their paid search strategy to reach high-net-worth buyers.
- Luxury property keyword bidding
- Neighborhood targeting for local searches
- Open house and listing promotion
- Agent expertise and award callouts
Sample ad. A representative example, not a live ad from the campaign.
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63% Increase in conversions
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543% Increase in Total Traffic
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31% Increase in Microsoft Ads click-through rate
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26% Improved cost per click on Microsoft Ads
Marketing that brings in more clients.
Attract more clients, increase leads, and elevate your reputation with a data-driven marketing strategy designed to maximize your ROI.
Schedule a meeting to:
- Define your growth goals, client needs, and competitive landscape.
- Uncover opportunities to attract more clients and increase conversions.
- Map out a results-driven strategy to elevate your online presence and maximize ROI.

Let’s grow your real estate business together.
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Joshua Baris

“Alex has provided my website www.NJLux.com with a tremendous value in SEO. I would highly recommend him and his company SmartSites to anyone looking for incredible results and outstanding service.”
