Life Coach Certification Institute Quadruples Conversions
-
295%
Increase MoM in number of conversions
-
190%
Increase MoM in conversion rate
-
54%
Decrease MoM in cost per conversion
About Life Purpose Institute
Life Purpose Institute is a provider of comprehensive Life Coach Certification Programs, operating at the forefront of the professional services and specialized education industry. They offer deeply personalized training experiences, extensive coaching tools, and robust, ongoing marketing support designed to empower individuals to become highly successful, independent life coaches. With flexible financial payment plans, internationally recognized academic accreditation, and dedicated business assistance, Life Purpose Institute equips aspiring coaches with the exact skills and unshakeable confidence needed to thrive in the competitive professional coaching industry. Founded in 1995, the institute brings over three decades of industry experience, maintaining small class sizes and providing extensive, hands on personal support. Their credentials include being fully accredited with the International Coaching Federation and the BCC.
Challenge
Despite enjoying strong initial performance from their PPC campaigns, Life Purpose Institute began experiencing a concerning decline in advertising results. Detailed month over month analytics metrics revealed significantly reduced lead conversions and a drop in overall user engagement. It was discovered that paid traffic was mistakenly being directed to generic, unoptimized landing pages that completely failed to capture the specific intent of their target audience effectively. This poor user experience caused potential high value customers to bounce and leave the site long before converting into enrolled students. The primary digital challenge was to quickly identify the root cause of this issue, rigorously test new landing page solutions, and reverse the declining performance trends to consistently meet their aggressive lead generation goals. Armed with the client's pre researched keyword lists, SmartSites engineered a highly responsive, results oriented strategy designed specifically to address each conversion challenge directly.
How we helped Life Purpose Institute.
SmartSites improves lead generation for life coach certification programs
SmartSites helped Life Purpose Institute optimize their paid search strategy to reach individuals seeking life coach certification and training.
- Certification program keyword targeting for aspiring coaches
- Coaching specialty and niche-specific ad groups
- Testimonial-driven landing pages for credibility
- Career change and life transition messaging
top rated life coach certification Sample ad. A representative example, not a live ad from the campaign.
-
295%
Increase MoM in number of conversions
-
190%
Increase MoM in conversion rate
-
54%
Decrease MoM in cost per conversion
Marketing that brings in more clients.
We’ll find where your next clients are coming from, and build the plan to bring them in.
On a free call, we’ll:
- Show you which competitors win the clients you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
Let’s grow your firm together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
"*" indicates required fields
We reply within one business day.
