Delaware Self-Storage Operator Grows Lead Volume by 75%
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75%
Increase in leads
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70%
Increase in leads from Microsoft Ads
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64%
Improved cost per lead on Microsoft Ads
“Customer service and responsiveness are outstanding. Excellent partners and they are very receptive.”
About DEStorage
DEStorage is a self-storage facility and operates multiple climate-controlled self-storage facilities across Delaware, including locations in Dover, Milford, Millsboro, Rehoboth, Seaford, Smyrna, and Clayton. Their facilities offer drive-up and climate-controlled units with features like HVAC, dehumidification systems, and solar power. In addition to storage, select locations offer Penske truck rentals.
Challenge
Operating in a competitive local storage market, DEStorage needed a digital marketing strategy to reach Delaware residents and businesses actively searching for self-storage solutions across their service areas. With multiple locations spread across the state, geographically targeting the right audiences at each facility was essential to driving efficient, qualified leads. SmartSites helped DEStorage generate more storage inquiries by optimizing location-based campaigns and improving local search visibility across their Delaware markets.
How we helped DEStorage.
SmartSites improves lead generation for self-storage & storage facility operators
SmartSites helped DEStorage.com generate more storage unit inquiries by optimizing location-based campaigns and improving visibility across their Delaware facilities.
- Developed geographically targeted ad groups aligned with each storage facility location across Delaware.
- Strengthened keyword targeting across self-storage, climate-controlled storage, and unit rental terms.
- Enhanced ad messaging highlighting facility features, competitive pricing, and convenient locations.
- Improved visibility for local storage searches with optimized campaign structure.
top rated self storage Sample ad. A representative example, not a live ad from the campaign.
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34%
Improved cost per lead
-
75%
Increase in leads
-
70%
Increase in leads from Microsoft Ads
-
64%
Improved cost per lead on Microsoft Ads
-
63%
Improved cost per click on Microsoft Ads
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Krissy Winther Campbell
“Customer service and responsiveness are outstanding. Excellent partners and they are very receptive.”
