International Private Investigators Cuts Ad Costs by 20%
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20%
Decrease in CPC
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13%
Increase in CTR
About International Private Investigators
International Investigative Group is an agency operating within the professional services and private security industry, offering a comprehensive range of private investigation services. Their extensive capabilities span from administering highly accurate polygraph and lie detector tests to conducting deep, complex corporate business investigations and background checks. With a robust global footprint consisting of six strategically placed locations around the world, they possess the vast resources and international jurisdiction required to service high profile clients, law firms, and multinational corporations effectively.
Challenge
International Investigative Group originally came to SmartSites with an outdated website that was in desperate need of a complete, modern redesign to match their reputation. They specifically wanted a new site that was highly interactive, visually compelling, and strongly reinforced their global brand recognition. It was critically important that potential clients could easily navigate the site to see the full, expansive range of specialized services offered by their expert private investigators. They required a digital platform that was deeply informative, easy to use, and accurately represented the serious nature of their business and corporate offerings. Because generating highly qualified, confidential leads at an efficient cost was essential to sustaining their international growth, SmartSites stepped in with a targeted, secure digital approach built for sustainable, measurable success.
How we helped International Private Investigators.
SmartSites builds a custom website for an investigative firm
A custom WordPress website for International Private Investigators, a New York investigation group, that presents its investigation and security services, partners and past work in one place.
- Design & UX: A serious, clean blue design matches the tone of the firm's investigative work on corporate, financial, legal, personal and insurance matters.
- Platform & functionality: The WordPress build lets the team present partners, past projects and services together and keep them current.
- Conversion flow: Contact calls to action across the site route prospective clients to the firm for investigation and security inquiries.
SmartSites improves lead generation for private investigation agencies
SmartSites helped International Investigators achieve measurable results in private investigation agency marketing.
- Investigation service-specific keywords
- Polygraph and lie detector test callouts
- Corporate investigation emphasis
- Background check solution promotion
top rated private investigation Sample ad. A representative example, not a live ad from the campaign.
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20%
Decrease in CPC
-
13%
Increase in CTR
Marketing that brings in more clients.
We’ll find where your next clients are coming from, and build the plan to bring them in.
On a free call, we’ll:
- Show you which competitors win the clients you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
Let’s grow your firm together.
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