Allentown Real Estate Brokerage Doubles Meta Ads Leads
-
113%
Increase in leads from Meta Ads
-
61%
Improved cost per lead on Meta Ads
-
150%
Increase in Meta Ads CTR
“Excellent company to work with! They were professional, responsive, and delivered high-quality Facebook ads.”
About Ignite Realty Group
Ignite Realty Group is a real estate brokerage at 532 Hamilton Street in Allentown, Pennsylvania, serving home buyers, sellers, and investors across Allentown and the Lehigh Valley. Led by CEO Ignacio Patricio, who holds a Bachelor's in Business Administration and brings more than ten years of real estate experience, the brokerage handles buying and selling, market analysis, property assessment, investment consultation, risk management, marketing strategies, a buy-out program, and post-sale support. It works alongside a family of affiliated companies, Ignite Construction, Ignite Management, and Ignite Properties, so clients can move from purchase to renovation to management without leaving the group. Its promise is summed up in its tagline, Turning Keys Into Dreams, built on honesty, efficiency, and protecting every client's investment.
Challenge
Ignite Realty Group had been running Facebook and Instagram ads for a year with a previous agency, and the results were inconsistent: campaigns were relaunched and copied again and again, cost per lead had kept climbing, and the goals were plain, more leads, a lower cost per lead, and more closed sales. The brokerage brought SmartSites in after a Meta Ads audit and asked the team to implement its findings on a set monthly budget aimed at the Allentown market. Real estate advertising on Meta also has to respect Fair Housing rules, so targeting had to stay broad while still reaching motivated sellers and buyers. SmartSites set out to rebuild the account around one disciplined prospecting campaign and bring cost per lead down.
How we helped Ignite Realty Group.
SmartSites turns Meta Ads into lower-cost seller and buyer leads for real estate brokerages
SmartSites took over Ignite Realty Group's Facebook and Instagram advertising and rebuilt it around a single prospecting campaign focused on Allentown.
- Audit-Led Rebuild: Implemented the findings of SmartSites' Meta Ads audit, retiring the previous agency's stack of duplicated campaigns in favor of one structured prospecting campaign.
- Lead-Form Focus: Optimized the campaign for lead submissions from Allentown-area sellers and buyers rather than clicks.
- Creative & Targeting: Refreshed ad creative and audience settings to lift click-through rate while staying within Fair Housing advertising rules.
- Budget Discipline: Managed a set monthly budget against cost per lead, reporting results to the brokerage each month.
Sample ad. A representative example, not a live ad from the campaign.
-
113%
Increase in leads from Meta Ads
-
61%
Improved cost per lead on Meta Ads
-
150%
Increase in Meta Ads CTR
Marketing that brings in more clients.
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- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
Let’s grow your real estate business together.
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Phil Fernandez
“Excellent company to work with! They were professional, responsive, and delivered high-quality Facebook ads. I recommend them to anyone looking to improve their online advertising.”
